Decoding Google Search Engine Optimization

“My site doesn’t show up on Google!” “How do I reach out to a large audience?”

Everything about the website feels great. It has amazing colours, a great layout and it just works flawlessly. BUT, it’s nowhere on Google.

Essentially to be a traffic magnet, a site has to get a terrific ranking with Google, the world’s most popular search engine. When a website is featured in the top Google ranks, the market to which it reaches out and the customer base automatically gains leverage.

The top things that one can do to place a website on a prominent, relevant and accessible position on Google’s search engines is a series of well designed steps of Search Engine Optimization or SEO.

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  1. OPTIMISING the content:

An effective content strategy must be in place to compliment your social media programme. A website with high quality subject matter as the content will attract visitors and engage them. The content should be easy to comprehend and must prove to be useful to lure visitors and web programmers.

In addition to providing unique content, the matter should also be updated regularly. Choosing actively searched keywords that best describe your body of work is also an effective strategy. However, the use of irrelevant keywords just for the sake of generating traffic is deception and can be detected by Google, which will in turn hinder a higher ranking for your website.

  1. GROW your web network:

To get a higher Page Rank, it is important to get different sites to link to various pages within your site. This is called Link Building.
The Pagerank can be downloaded from the Google toolbar easily.

When a web page that is ranked high by the Google Pagerank links to your site, the importance of your webpage automatically increases. So, it is essential to get relevant sites with higher ranking i.e. ‘natural links’ to consider your content as valuable and worth linking to.

Setting up ‘Unnatural links’ to your site are plain strategies to boost your Google ranking and make your site look popular with search engines.

The webmaster Guidelines enlist some of these links (such as doorway pages) that a web programmer should clearly avoid.

Google can breakthrough and distinguish between the natural links and the unnatural ones.

Hence, only the genuine Natural links help in maintaining a dynamic website that is consistently upped by the Google ranking system.

  1. AUGMENT your web page’s speed:

Google developers provide a free and accessible tool, PageSpeed, to test your web page’s speed. The PageSpeed feature offers insights on how to optimise the speed at which the page loads and generates suggestions on how to make the page faster and user-friendly. It judges the speed by fetching the url twice, once with a mobile user operator and once with a desktop user operator.

PageSpeed overlooks the network-dependent features of a page’s performance as the ultimate speed at which a page loads depends on the visitor’s network connection.

  1. Dust off those SPIDER TRAPS:

Features such as cookies, Macromedia flash, DHTML, JavaScript might disable the site from being seen in totality in a text browser.

One way to check a site’s visibility can be through a text browser like Lynx which gives you an idea of how spiders will access the given site.

The idea is to ensure the visibility of the website from any static text link.

  1. Stay away from DECEPTION tactics:

In an attempt to improve the Google ranking of your website, it may seem like
a good idea to flood the webpage’s content with keywords that are consistently repeated. However, Google is privy to such strategies which may lead to your website being ignored altogether. Publishing the most effective content and reaching out to the relevant crowd is what makes a website known on the world wide web.

Google takes punitive action against CLOAKING tactics which are aimed at creating two different web pages, one for the user and the other for Google, which is loaded with keywords.

The above tactics must be sincerely avoided to up the website’s ranking on Google and to avoid a temporary ban levied by Google.

  1.  PATIENCE:

Once the website is launched, it takes time for Google to work on it. Checking it constantly and contemplating over it won’t help you much.

Plan your tactics carefully while designing the site, follow the key principles of a Google friendly site and let the magic unfurl!

These are just the bare essentials that a web programmer must follow in order to reach out to the mass of visitors that are out there everywhere, accessing the online portals by the millions. However, to have your website positioned in the top search results, a wide plethora of technical tools can be employed.

At Naijagosocial we have a team of webmasters just for you; they’ll promote your website, make sure in time you show up on Google Search Engine and nurture your network to grow your business online.

So, if you have the dream of expanding your business online or just reaching out to a wider audience, let the technical aces at Naijigosocial take over.

The right amount of Social Media Marketing will do wonders for you and ensure that your business gets noticed on the global platform. We provide the best solutions for Social Media Marketing Lagos. 

Just follow your passion and leave the rest to us.
Get in touch to know more, to grow more!

Nigeria Social Media Fou ght Ebola

Our country is going through a very tough phase, but, social media yet again has emerged as a positive torchbearer. After #BringBackOurGirls campaign this time it has done us a lot of good in the successful containment of Ebola virus disease in Nigeria. 

Omobola Johnson, Nigeria’s communication technology minister, says that Android-based mobile app reduced reporting times of infections by 75 percent. Furthermore, the test results were scanned to tablets and uploaded to emergency databases and field teams got text message alerts on their phones informing them of the results.  

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Precautions taken for Ebola at Lekki Expressway toll in Lagos

At 67 million users, Nigeria reportedly has the eighth largest Internet population in the world. It also had close to 166 million mobile subscribers as of June. (The country’s population is 175 million.) 

Hence, with such a glaring number of Nigerians online, portals like ebolalert.org set up by volunteer doctors, and the public/private ebolafacts.com initiative, have become important channels to provide accurate information to help people stay safe. 

Another very successful effort was the UN Children’s Fund (UNICEF) use of the SMS portal UReport. UReport Nigeria is a free SMS platform designed as a community-based two-way information exchange mechanism.  

As per UNICEF Communications Specialist Geoffrey Njoku, over 57,000 people received more than 3.6 million SMS containing key messages about Ebola and how to stay protected over a six-week period. 

Unlike yester years, Nigerian Twitter is no longer restricted to select few. And as always what goes offline is connected with the online world. The leading Nigerian twitterati who have hundreds of thousands of followers, and also have considerable offline conversation participated in creating awareness.  And this offline and online connect, lead to multiplier effect.  

One such success story is that of Dr Bakare’s. Though, his work was voluntary. But the @EbolaAlert Twitter handle he manages, answers questions related to Ebola and directs users to relevant information. It was getting 204,000 hits a day. 

Incredible is the word, he has more than 66,000 followers and the number is increasing hourly. Nearly half the handle’s hits have come from the US since a nurse in Texas contracted Ebola from a Liberian patient earlier this month. 

There’s also a rumour and information hotline set up alongside the Twitter feed which in turn is tackling some 600 calls a day. This technology based activism contains the seeds of political change in Nigeria, Dr Bakare believes, and social media activists like himself will play an increasingly important role as intermediaries between politicians and the electorate. 

Which means it was a comprehensive holistic Nigeria social media movement. Once again, it turned out to be a technological achievement and internet revolution to transform into that which was never anticipated before now. 

Once again it has proven the transformative nature of social networks and their capacity to incite change to promote the kind of development countries like Nigeria need.