With 11 million Naija accounts, Facebook is the most popular social networking platform in Africa. It is not only used as a popular platform to share personal photographs, views and videos but also as a powerful advertising medium synonymous to the daily newspaper.
Having a Facebook advert earns your brand a prominent place on your targeted audience’s news feed. Proper Facebook advertising lets you achieve better traffic to your page and increases the number of likes and shares that your posts earn.
Publicize your website, app or even an event through Facebook advertising.
Facebook has an enormous marketing potential if used properly. It provides affordable advertising options that offer a wider customer network as compared to other forms of media in Nigeria.
Facebook advertising is for everyone.
It doesn’t matter if you’re a model striving to make it big in Nollywood or if you have a product to sell or a service to market; Facebook advertising benefits everyone. An active business page and certain advertising strategies are all you need.
Facebook advertising, being reasonably priced, works well for small businesses. Facebook claims to help businesses grow through Facebook Graph search and Ads manager ap. Recognized by Forbes as one of the Top 20 Social Media Women Influencers, Sandi Krakowski is a digital marketing expert who takes virtual classes to help small and large businesses use digital platforms like Facebook to build brand awareness, grow sales and increase customer loyalty.
Some of the Nigerian brands with the best performance on Facebook are: GT Bank, MTN, Vanguard, Airtel Nigeria, Nokia Nigeria, Sahara Reporters, Naija FM and many more. Nollywood actors and actresses topping the popularity charts are: Omotola Jolade with over 9 lac likes followed by Stephanie Okereke, Mercy Johnson, Tonto Dike and Funke Jenifa.
You don’t need to be a big fish to own a Facebook page. But, proper Facebook advertising would make you one for sure.
The following tips will enable you to make the most out of Facebook Advertising in Nigeria:
- Create a Facebook page to let people know what you do. Consistently post updates on your page so that people see recent activity whenever they visit it. Asking for comments and customer reviews is a great way to interact with your audience and to generate activity on your page.
- Build a Facebook ad:
Create ads concurrent to your posts to promote your page. Use Facebook advertising to reach your targeted audience, to set your budget and to measure the results. Facebook lets you choose and customize your audience according to region, gender, age, likes, interest etc. Making careful use of these filters will ensure that you reach out to the right people.
- Facebook insights:
Use Facebook insights to analyze your page’s performance and build better adverts. This feature allows you to understand how the audience interacts with your page and how many potential customers you are reaching through your Facebook adverts.
Start with a reasonable amount:
Set the length of time for which you want to run your advert and the number of people you want to target. You can set your budget by keeping these in mind and the amount that you are willing to spend. The minimum daily budget for any ad set is $1.00 USD.
Test the performance and then take bigger leaps.
Get ready for your digital success story.
Today, social media marketing has ensured success for anyone who uses it in a proper way. Apart from Facebook; Google Plus, Instagram and Twitter provide tremendous opportunity for digital marketing.
For quality content development, engaging busines
s pages and powerful Facebook advertising in Nigeria; get in touch with NaijaGoSocial.
Also, visit our Facebook page, https://www.facebook.com/NaijaGoSocial.