Videos are a great way to enhance your web presence and to get people to remember your product. Loaded with graphics, they are easy to understand, less time consuming and more appealing than long textual versions of the same story. Video marketing is one of the best solutions available to give your customers a brief 30 second overview of your business.
Videos are a great way of getting people to talk about your product and sharing them over social media platforms.
However, video advertising requires a carefully mapped marketing strategy to be successful.
Here are 6 tips to help you create a video marketing strategy that makes sense:
- Determine the audience.
Being very clear about the type of people that you need to target is essential. Outline the specific target demographic and formulate your strategy around them.
- What kind of video should you create to market your business successfully?
Establish the type of video needed to fulfil your purpose.
Outline the basic content for your video. Then, choose the type of video that best explains this content and captivates the viewers at the same time.
Some of the numerous options include:
- Tutorials and friendly how-to videos
- Product demonstrations
- Documentaries, case studies
- Customer testimonial videos
- Company culture videos
- Aim for a multi-lingual audience.
Since the biggest advantage of having an online presence is the global audience network, a video should be accessible and comprehensible worldwide. Anyone with a valid internet connection should be able to access your video and make sense out of it.
Simple, easy to understand and fun videos are a creative way to leave a lasting impression on the viewer’s mind.
Try to incorporate an additional wow factor in your video. Animations are a great idea. They are fun, creative and stimulating.
See http://www.naijagosocial.com/animation-videos for affordable animation videos in Nigeria.
- Keep it short.
You want your customers to go through the entire video. The best way to ensure that is to keep your videos short and crisp. You don’t want them yawning half way through your campaign!
- Publish your video online.
Make use of Search engine optimisation strategies to your video’s online presence.
Share your video on social media platforms like Instagram, Twitter and Facebook. With 200 million Nigerian users, Instagram is a great place to show off your brand’s presence and to interact with a strong community.
- Keep posting consistently.
You may opt for a marketing strategy that involves a series of videos, posted over a short period of time, to engage your audience, keep them hooked and, most importantly, to keep your brand’s image fresh in their minds.
Having a carefully outlined marketing strategy in place is essential for a successful video campaign.
Let our team at Naijagosocial handle the production, optimization and promotion of your videos. Contact us for affordable and highly effective video marketing strategies and video SEO services.