Facebook Advertising for Nigeria SME

With 11 million Naija accounts, Facebook is the most popular social networking platform in Africa. It is not only used as a popular platform to share personal photographs, views and videos but also as a powerful advertising medium synonymous to the daily newspaper.

Having a Facebook advert earns your brand a prominent place on your targeted audience’s news feed. Proper Facebook advertising lets you achieve better traffic to your page and increases the number of likes and shares that your posts earn.

Publicize your website, app or even an event through Facebook advertising.

Facebook has an enormous marketing potential if used properly. It provides affordable advertising options that offer a wider customer network as compared to other forms of media in Nigeria.

Facebook advertising is for everyone.

It doesn’t matter if you’re a model striving to make it big in Nollywood or if you have a product to sell or a service to market; Facebook advertising benefits everyone. An active business page and certain advertising strategies are all you need.

Facebook advertising, being reasonably priced, works well for small businesses. Facebook claims to help businesses grow through Facebook Graph search and Ads manager ap. Recognized by Forbes as one of the Top 20 Social Media Women Influencers, Sandi Krakowski is a digital marketing expert who takes virtual classes to help small and large businesses use digital platforms like Facebook to build brand awareness, grow sales and increase customer loyalty.

Some of the Nigerian brands with the best performance on Facebook are: GT Bank, MTN, Vanguard, Airtel Nigeria, Nokia Nigeria, Sahara Reporters, Naija FM and many more. Nollywood actors and actresses topping the popularity charts are: Omotola Jolade with over 9 lac likes followed by Stephanie Okereke, Mercy Johnson, Tonto Dike and Funke Jenifa.

You don’t need to be a big fish to own a Facebook page. But, proper Facebook advertising would make you one for sure.

The following tips will enable you to make the most out of Facebook Advertising in Nigeria:

  1. Create a Facebook page to let people know what you do. Consistently post updates on your page so that people see recent activity whenever they visit it. Asking for comments and customer reviews is a great way to interact with your audience and to generate activity on your page.
  2. Build a Facebook ad:

Create ads concurrent to your posts to promote your page. Use Facebook advertising to reach your targeted audience, to set your budget and to measure the results. Facebook lets you choose and customize your audience according to region, gender, age, likes, interest etc. Making careful use of these filters will ensure that you reach out to the right people.

  1. Facebook insights:

Use Facebook insights to analyze your page’s performance and build better adverts. This feature allows you to understand how the audience interacts with your page and how many potential customers you are reaching through your Facebook adverts.

Start with a reasonable amount:

Set the length of time for which you want to run your advert and the number of people you want to target. You can set your budget by keeping these in mind and the amount that you are willing to spend. The minimum daily budget for any ad set is $1.00 USD.

Test the performance and then take bigger leaps.

Get ready for your digital success story.

Today, social media marketing has ensured success for anyone who uses it in a proper way. Apart from Facebook; Google Plus, Instagram and Twitter provide tremendous opportunity for digital marketing.

For quality content development, engaging busines
s pages and powerful Facebook advertising in Nigeria; get in touch with NaijaGoSocial.

Also, visit our Facebook page, https://www.facebook.com/NaijaGoSocial.

 

Explainer Videos in Nigeria

Short videos, massive results!

With many Small and Midsize Enterprises (SMEs) coming up in Nigeria, the role of Social media marketing in enhancing business increases. Realizing the tremendous scope offered by social media marketing, NaijaGoSocial suggests each business venture to mark its presence on the web.

Traditional forms of media like TV, Radio and Newspaper are expensive and cumbersome. Therefore there is need for creative Videos which can be used via Social Media Marketing by brands to market their products and services in cost effective way.

Video marketing tactics are a rage these days. With various video marketing options available, animated explainer videos are probably the most popular with the viewers.

So, what are explainer videos?

Explainer videos in Nigeria are creative media strategies that are being employed by businesses to explain their brand’s concept to their potential customers in short, creative videos.

Videos accomplish what long textual pieces of information fail to achieve in a short span of time.

Why are they needed?

Today, everyone is online. With netizens hooked to social media; Youtube, Facebook and Instagram are popular hubs for interaction. By releasing videos of your ventures on social media, you are ensuring that your brand will remain in your audience’s mind for a longer period of time.

Videos are fun and engaging. If designed well, they are bound to be talked about and keep visitors glued to your page. They are great for increasing traffic to your website.

To give your customers an app’s preview or a sneak peek into your brand’s latest venture, short videos are one of the most practical and effective options available.

For professional presentations, classroom displays, medical aids, awareness campaigns; explainer videos are the way to go. A practical approach is needed while dealing with complex ideas, products, services and communicating them. A video gives you that approach. Videos are a great tool if you want to educate your audience.

UNICEF Nigeria released an explainer video, available in multiple Nigerian languages, on Youtube. Watch, https://www.youtube.com/watch?v=CKOEBPhDyhQ.  U-report enables communities across Nigeria to participate and advocate for better services using SMS messages.

Animated Explanation Videos:

  • They are fun! Animations have an entertaining element to them. In terms of creativity, too, they have a tremendous scope.
  • Live action videos require a huge amount of logistics; actors, lights, cameras etc. Animation videos are, therefore, an easier option as compared to them.
  • Animation videos are cheaper than real life videos in Nigeria.

Watch this cool animated explanation video created by us: http://www.naijagosocial.com/.  The video uses a minute to explain how we are different.

What makes Explainer videos in Nigeria work?

  • Be creative: Add that extra touch of humor to engage your viewers.
  • Include your product or service in the visuals. People would like to see and know more about what you do.
  • Keep it short. A minute is enough to convey your entire idea.
  • Aim to engage your viewer through a concept based video. Make use of an impressive story line, if possible.
  • Use animations, interesting voice-overs and bold graphics to create visual interest. Minimize the use of text.

An explainer video is the new BIG thing in social media marketing. A careful video advertising strategy is important for any business. It makes sure that you leave a lingering impact on your potential customers. For interesting and cos
t effective solutions, contact NaijaGoSocial.

We offer exclusive video marketing strategies for your business. Our services include consultations to assess the core marketing demands of your business, conceptualization of the brand, visualization of the story, sound design and the final delivery of the video. Our team also develops search engine optimization (SEO) tactics to boost your video’s web presence and visibility.

Get in touch with us at NaijaGoSocial to know more!

 

 

THE PRESIDENTIAL FACE OFF ON SOCIAL MEDIA

THE PRESIDENTIAL FACE OFF ON SOCIAL MEDIA

The most hotly debated elections of Africa, 2015, saw the rise of Muhammadu Buhari, a retired army general and former Head of state of Nigeria, as the president.

As the country stood on a standstill, waiting for the electoral results to be out, thousands of impatient Nigerians took to social media platforms like Twitter and Facebook to discuss, contemplate and predict the election. With the postponement of the results, the excitement and contemplation of Nigeria reached a new level.

Digital media and social technology played a decisive role in helping Buhari win the presidential title. Here’s how the Nigerian presidential elections played out on social media.

With 14 candidates up for the contest, only Muhammadu Buhari, a former army general and sitting President Goodluck Jonathan stood a realistic chance of winning.

With Nigerian technologists consistently posting on the numerous social networks after the polling units were closed, the victory of the All Progressives Congress (APC) over the People’s Democratic Party (PDP) was gradually apparent long before it was announced officially by the Independent National Electoral Commission (INEC).

Unofficial updates by enthusiastic Nigerians volunteering as electoral officers were seen trending on Twitter. The electoral process was covered and debated over at every step of the way through popular hashtags like: #Nigeriadecides #thisisbuhari  #gejwinsit #forwardnigeria #apcforchange #apcnigeria #thingsmustchange #apckingdom

The new face of Nigeria, Muhammudu Buhari.

The new face of Nigeria, Muhammudu Buhari.

The Nigeria Elections Debate Group (NEDG), formed by broadcast organizations, civil society organizations and various professional groups, came to life on the Facebook to deliberate over the presidential elections. ‘To organize an avenue for issue based debates amongst candidates so as to provide the electorates a firsthand opportunity to assess the presidential and vice-presidential hopefuls and make informed decisions while casting their votes during the elections’, was the group’s cited mission.

PDP relegated consistently that “elections are not won on social media”. However, the social media networks were instrumental in shaping the views of the Nigerians. Social media campaigns, today, have a crucial role to play in determining the scenario on the electoral front. Neglecting the power that the social media asserts on the public was a fundamental mistake on the behalf of the PDP.

Muhammadu Buhari sealed the deal with his online followers, sharing his personal life and experiences with them, through constant updates on Facebook and Twitter. The reformed democrat posted photographs of his personal life on Facebook seeking compassion from the crucial voters.

The general’s first tweet: “Good afternoon my friends! This will now be my official Twitter handle to communicate with you. – GMB” got around 1000 retweets. The 72 year old has garnered 18000 followers since he joined Twitter.
The APC flooded the online world with perfection.

While PDP continued to lose faith, especially in the light of the Boko Haram violence, the APC established itself amongst the millions of Nigerian internet users.

As is the case with every business endeavor, social media campaigning is essential in the political arena too. Social media hubs like Facebook, Twitter, Instagram, blogs and other platforms are necessary tools to connect with citizens and reaching out to them on a wider, more global scale. The online network provides p
opular options wherein the people, too, can raise their voices and get their messages heard across the table.

Decoding Google Search Engine Optimization

“My site doesn’t show up on Google!” “How do I reach out to a large audience?”

Everything about the website feels great. It has amazing colours, a great layout and it just works flawlessly. BUT, it’s nowhere on Google.

Essentially to be a traffic magnet, a site has to get a terrific ranking with Google, the world’s most popular search engine. When a website is featured in the top Google ranks, the market to which it reaches out and the customer base automatically gains leverage.

The top things that one can do to place a website on a prominent, relevant and accessible position on Google’s search engines is a series of well designed steps of Search Engine Optimization or SEO.

seo

  1. OPTIMISING the content:

An effective content strategy must be in place to compliment your social media programme. A website with high quality subject matter as the content will attract visitors and engage them. The content should be easy to comprehend and must prove to be useful to lure visitors and web programmers.

In addition to providing unique content, the matter should also be updated regularly. Choosing actively searched keywords that best describe your body of work is also an effective strategy. However, the use of irrelevant keywords just for the sake of generating traffic is deception and can be detected by Google, which will in turn hinder a higher ranking for your website.

  1. GROW your web network:

To get a higher Page Rank, it is important to get different sites to link to various pages within your site. This is called Link Building.
The Pagerank can be downloaded from the Google toolbar easily.

When a web page that is ranked high by the Google Pagerank links to your site, the importance of your webpage automatically increases. So, it is essential to get relevant sites with higher ranking i.e. ‘natural links’ to consider your content as valuable and worth linking to.

Setting up ‘Unnatural links’ to your site are plain strategies to boost your Google ranking and make your site look popular with search engines.

The webmaster Guidelines enlist some of these links (such as doorway pages) that a web programmer should clearly avoid.

Google can breakthrough and distinguish between the natural links and the unnatural ones.

Hence, only the genuine Natural links help in maintaining a dynamic website that is consistently upped by the Google ranking system.

  1. AUGMENT your web page’s speed:

Google developers provide a free and accessible tool, PageSpeed, to test your web page’s speed. The PageSpeed feature offers insights on how to optimise the speed at which the page loads and generates suggestions on how to make the page faster and user-friendly. It judges the speed by fetching the url twice, once with a mobile user operator and once with a desktop user operator.

PageSpeed overlooks the network-dependent features of a page’s performance as the ultimate speed at which a page loads depends on the visitor’s network connection.

  1. Dust off those SPIDER TRAPS:

Features such as cookies, Macromedia flash, DHTML, JavaScript might disable the site from being seen in totality in a text browser.

One way to check a site’s visibility can be through a text browser like Lynx which gives you an idea of how spiders will access the given site.

The idea is to ensure the visibility of the website from any static text link.

  1. Stay away from DECEPTION tactics:

In an attempt to improve the Google ranking of your website, it may seem like
a good idea to flood the webpage’s content with keywords that are consistently repeated. However, Google is privy to such strategies which may lead to your website being ignored altogether. Publishing the most effective content and reaching out to the relevant crowd is what makes a website known on the world wide web.

Google takes punitive action against CLOAKING tactics which are aimed at creating two different web pages, one for the user and the other for Google, which is loaded with keywords.

The above tactics must be sincerely avoided to up the website’s ranking on Google and to avoid a temporary ban levied by Google.

  1.  PATIENCE:

Once the website is launched, it takes time for Google to work on it. Checking it constantly and contemplating over it won’t help you much.

Plan your tactics carefully while designing the site, follow the key principles of a Google friendly site and let the magic unfurl!

These are just the bare essentials that a web programmer must follow in order to reach out to the mass of visitors that are out there everywhere, accessing the online portals by the millions. However, to have your website positioned in the top search results, a wide plethora of technical tools can be employed.

At Naijagosocial we have a team of webmasters just for you; they’ll promote your website, make sure in time you show up on Google Search Engine and nurture your network to grow your business online.

So, if you have the dream of expanding your business online or just reaching out to a wider audience, let the technical aces at Naijigosocial take over.

The right amount of Social Media Marketing will do wonders for you and ensure that your business gets noticed on the global platform. We provide the best solutions for Social Media Marketing Lagos. 

Just follow your passion and leave the rest to us.
Get in touch to know more, to grow more!

Nigeria Social Media Fou ght Ebola

Our country is going through a very tough phase, but, social media yet again has emerged as a positive torchbearer. After #BringBackOurGirls campaign this time it has done us a lot of good in the successful containment of Ebola virus disease in Nigeria. 

Omobola Johnson, Nigeria’s communication technology minister, says that Android-based mobile app reduced reporting times of infections by 75 percent. Furthermore, the test results were scanned to tablets and uploaded to emergency databases and field teams got text message alerts on their phones informing them of the results.  

ebola

Precautions taken for Ebola at Lekki Expressway toll in Lagos

At 67 million users, Nigeria reportedly has the eighth largest Internet population in the world. It also had close to 166 million mobile subscribers as of June. (The country’s population is 175 million.) 

Hence, with such a glaring number of Nigerians online, portals like ebolalert.org set up by volunteer doctors, and the public/private ebolafacts.com initiative, have become important channels to provide accurate information to help people stay safe. 

Another very successful effort was the UN Children’s Fund (UNICEF) use of the SMS portal UReport. UReport Nigeria is a free SMS platform designed as a community-based two-way information exchange mechanism.  

As per UNICEF Communications Specialist Geoffrey Njoku, over 57,000 people received more than 3.6 million SMS containing key messages about Ebola and how to stay protected over a six-week period. 

Unlike yester years, Nigerian Twitter is no longer restricted to select few. And as always what goes offline is connected with the online world. The leading Nigerian twitterati who have hundreds of thousands of followers, and also have considerable offline conversation participated in creating awareness.  And this offline and online connect, lead to multiplier effect.  

One such success story is that of Dr Bakare’s. Though, his work was voluntary. But the @EbolaAlert Twitter handle he manages, answers questions related to Ebola and directs users to relevant information. It was getting 204,000 hits a day. 

Incredible is the word, he has more than 66,000 followers and the number is increasing hourly. Nearly half the handle’s hits have come from the US since a nurse in Texas contracted Ebola from a Liberian patient earlier this month. 

There’s also a rumour and information hotline set up alongside the Twitter feed which in turn is tackling some 600 calls a day. This technology based activism contains the seeds of political change in Nigeria, Dr Bakare believes, and social media activists like himself will play an increasingly important role as intermediaries between politicians and the electorate. 

Which means it was a comprehensive holistic Nigeria social media movement. Once again, it turned out to be a technological achievement and internet revolution to transform into that which was never anticipated before now. 

Once again it has proven the transformative nature of social networks and their capacity to incite change to promote the kind of development countries like Nigeria need. 

Social Media for Photographers

Social Media for Photographers by Naija Go Social
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Social Media for Photographers is as important as Social Media for brand/organisation. Hobbyist or Professional, everyone needs Social Media in the current times. These days when DSLRs are becoming household products and the world is taking more pictures than ever, it is all the more important for photographers to use internet and social media to expose their work to a broader audience. Social Media For Photographers is therefore as important as Social Media for any professional who wants to use internet to reach to a wider audience. My recent photoblog in Nigeria titled Snap It Oga has been quite successful and it has taught me a lot about using social media effectively for making my work available to a larger audience. Snap It Oga has been published on The Guardian,YahooNews 24Bella NaijaSahara ReportersHomeGrown and several other leading Nigerian blog and publications. Snap It Oga is Nigeria’s only blog on The Guardian’s list of The Best City Blogs Around the World . Some key learnings from my photo-blog have been:
1) Define your target-audience : In these times, you can not reach everyone. You must therefore identify the audience that you are trying to reach, it might sound very basic and MBAish but this is the most important thing you will do in terms of your Social Media strategy. Once you have know who you want to reach, everything else will become simple. If you are a Wedding Photographer for example, define clearly the kind of couples you want to reach. For Snap It Oga, which is my photo-blog showcasing pictures from Lagos city, I wanted to first reach out to Nigerians living in diaspora because from my experience I knew they must be missing their country. This strategy worked very well for me, because with-in months I have hundreds of followers from this target group. Not only they followed my work but they send me wishes and loads of appreciation for my work from all parts of the world.
2) Understand different platforms : Today you have people accessing internet from various kinds of devices – laptops, smart-phones and tablets. You should understand these platforms and how to make engaging content for these different platforms. If you are a landscape photographer for instance, it will be best to showcase your pictures on laptops/tablets because of the size and scale of your shots. You can therefore, skip Instagram in the list of Social Media handles you want to use because Instagram is phone only medium!
3) Get Social : In the past few years I have seen some photographers use Social Media extensively to grow their following and get more assignments. The genre of photography doesn’t matter so much, everyone has to be social now! Everyone of course will have different objectives, serious amateurs might just want to get more eyeballs for their work, amateurs might want to learn more and hone their skills and professionals would surely want to get more assignments.
Social Media for Photographers just mean starting a Facebook page? No, not really. Being social is of course about being present on various social media handles like Facebook, Google+, Instagram etc. but it is more about engaging your audience. Once you know who your audience is (Step 1) you should identify the right social media handles to reach them. Again using Snap It Oga’s example, because I wanted to reach Nigerians in diaspora I started my blog on Tumblr, because that is where they are.
No matter who your audience is, I would highly recommend having a Flickr page for every photographer. Flickr has communities for every kind of photography, wedding photographers will find wedding photography communities, street photographers will find theirs and so on. Get into the discussion forums and groups, share your work and learn. It is a great platform to showcase your work and it is of course very social!
Make a Google Plus page for your work and participate in the communities on Google Plus. Also, link your website/blog to your Google Plus page which will be especially beneficial for professional photographers in S.E.O. To ensure people can catch your work on their mobile phones, start an Instagram account. Last but not the least, start a photo-blog this is very important for professional photographers because it is a great way of showcasing your personality and not just your pictures!
4) Get Published : Once you have created the social ecosystem for your photography and you have started to get some traction there, the next priority should be getting published. Again depending on your work and target audience you should make a list of the websites you want to get published o
n. If you are a travel photographer for example, you should definitely be on National Geographic’s online community or Lonely Planet’s Flickr group. There are online curators, online magazines and several online competitions where you should try and get your work published.
If you are on Tumblr like me, try submitting to LensblrGray-Card and Lux Lit, there are similar curators and rebloggers on all platforms now.
5) Make it a habit : Social Media is here to stay, and this is how the world is communicating right now so businesses and professional photographers will have to be at it! It takes time, especially a lot of time when you are learning, setting up accounts and building a community for yourself. There will definitely be a lot of work in the initial six months because you are creating the whole ecosystem and building community for your work, it will become easier after that.
Wishing you all the very best. In case you have any question, please feel free to leave them in comments.