RESPONSIVE WEBSITE DESIGN IN NIGERIA

Your website is being accessed through mobile phones, tablets, notebooks, laptops, desktops and a wide variety of other devices and browsers. Is your website responsive to the screen size and resolution of each device?

#Multi-device Layouts:

Google developer, Pete LePage states that “The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.”

What is responsive website design?

A responsive website design approach automatically customizes your website’s display according to the customer’s screen size and settings. Responsive website design allows you to streamline your business across a number of devices seamlessly.

The smart phone has become a permanent fixture in everybody’s hand today, making a mobile-friendly website an absolute necessity.

With 11 billion active mobile connections in Nigeria, the number of people accessing the web through their mobiles is dramatic. Naturally, they expect websites to be mobile friendly. A font size that is too large or a webpage that needs to be scrolled sideways to be viewed completely can be frustrating for the viewer. These things can make you lose viewers and need to be avoided while doing business over the wide range of devices. Responsive website design allows you to maintain a website that is equally good on mobiles and desktops.

Seemingly, the NaijaGoSocial blog gets around 40 per cent views through mobile, which is a potentially huge statistic. This means that the display of the website has to work well for all users.

Google Ranking and Responsive Website Design:

Businesses with responsive website design have been prioritized for ranking by Google, starting from April 21, 2015. A fully optimized website tends to come above other non mobile friendly websites in the search results queue on Google.

A website needs to be compatible with a variety of web browsers like Google and Mozilla along with popular Nigerian mobile browsers like Opera and UC to be acceptable for Google ranking. It must be accessible across a number of devices like smart phones, laptops, Ipads etc.

In Feb 2015, Google Webmasters blogged, “…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

Responsive website design basics:

  • The ‘Full site’ label:

When you choose to provide a different experience for mobile and desktop users, it’s best to use ‘Desktop site’ and ‘Mobile site’ labels to denote the different versions of your website. Labels like ‘Full site’ instead of ‘Desktop site’ tend to create confusion, with people thinking that the mobile site might not provide the entire content. Hence, they end up choosing the full site option.

  • Keep the mobile site minimal. Opt for shorter menu options.
  • Responsive website design patterns:

There are some established Responsive website design patterns that work well across both, mobile and desktop devices. These include: Fluid, Column Drop, Layout Shifter, Tiny tweaks and Off Canvas.

For small businesses going online in Nigeria, responsive website design has become a smart
choice. It allows your customers the benefit of using even their hand held devices to access your website.

Diamond Woman, ( www.diamondwoman.com.ng), a website we created for Diamond Bank’s women proposition is a responsive design. It is a content based website with thousands of followers from around the world. In the online retail space, Konga is a great example of responsive design

At Naija Go Social, every website we create is responsive and comes with built-in SEO best practices. Our hugely experienced team of developers can create state of the art websites, which can help your business grow!  Get in touch for attractive and affordable Responsive website design packages.

Website development

A website is one of the most important assets for a business. It is the best form of communication that can help you reach out to a widespread population without burning a hole in your Pocket.

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Shape Your Ideas
You may have a lot of abstract ideas that, if presented properly and clearly, can be a blessing for your business. A website presents you with an opportunity to explore a multitude of possibilities for expanding your business through the internet. Naija Go Social helps you mould these ideas into actions.

Key features of a Website:

  • Content: It must have content that is relevant and comprehensive. The users should be able to find what they’re looking for, quickly and easily. One should also keep in mind the right keywords people are searching for.
  •  Engagement: After the initial good impression, it becomes essential to engage the users with right apps or videos and generate their curiosity.
  •  User-Friendly: The website must be smooth, easy to navigate and have error-free web pages that load quickly.Information mentioned on the website needs to be crisp, clear and carefully managed.

The technical aces at Naijagosocial will assist you at each stage of website development, right from helping you develop your ideas into a website that is perfect for your business to ensuring that your website has a terrific Google rank using Search Engine Optimisation, i.e. SEO strategies.

Consultation

  • Prior to the above steps, we like to engage with our clients.. and try to know you better, your aspirations for your business become evident. A discussion with you helps us know: The motive of the website,target audience And the type of content. Planning:

The planning stage includes the development of a site map wherein the main topics of the site are enlisted. A comprehensive navigational system can only be developed when we are clear about the content that the website is supposed to cater to. Setting up wireframes gives us an idea about the layout of each web page in the site. The content hierarchy on a web page may be established using wireframes.

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Design:

The visual delight that one feels on visiting a website is a result of this stage. The final decision for the design of the website lies with you.

The website must reflect and reinforce the brand or business’s image through its design by virtue of logos or colours used. Also, it is imperative to design the site according to the audience that it seeks to target so that its intent remains clear. For instance, the website issued in public interest by the Centers for Disease Control and Prevention (CDC), Nigeria is totally different from a website that caters to e-shopping like Jumia.com.

Website Development:

Depending on the type of website, the coding and other applications are developed. New content, relevant to your website, is created and old content is refined. A website’s content plays an important role in driving traffic to the site. So, it must be carefully designed and relevant. Videos, slideshows, podcasts etc. that are meant to be displayed on the website, too, are developed in this stage.

Test, Launch, Deliver:

Now, the site’s functionality is tested. Any links that are broken or missing are repaired; bugs are fixed and plugins that are essential to enhance the fu
nctioning of the site are installed.

The site is optimised to run smoothly in the recent browser versions and compatibility issues in terms of different browsers are tested.

Once the website is deemed to be fully functional and is fully reviewed and approved, it is launched on the worldwide web where it is available to all the internet users.

SEO and SOCIAL MEDIA OPTIMISATION:

You have a wonderful website that is now up and running. It’s time to use to social media strategies and search engine optimization tools to increase the number of people that visit it.

Give your website a terrific Google rank. Treat yourself and your business to a great online response through these strategies! Competitor analysis, keyword studies and great, unique content are some other tools that increase and enhance your web presence.

MAINTENANCE:

We understand that your business is dynamic and ever growing. Your website needs to be responsive to that. It needs to be constantly updated and reviewed to remain competitive and relevant on the web.

Naijagosocial would be happy to offer you website development packages that would be just great for your business. Contact us to know more!

Do you need a website for your business?

NEED

Nigeria, has around 40% of the total population glued to the internet. This gives us a whooping total of 56 million potential customers.. Tapping this enormous number through any form of print advertisement will not only be quite tedious but probably impossible. Here, a website becomes crucial.

A website, today, is probably the most cost-effective marketing tool that is available to buyers and sellers worldwide. What is impossible with print media or any other form of advertising is made possible with the online promotional strategies.

As the world economy makes a dramatic shift from brick and mortar stores to virtual shops, the need for a well-developed, professional looking, Google-friendly website arises.
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Here’s why you need a website for your business:

REACH MORE PEOPLE
You need an online propaganda to bring your business into the limelight! With Facebook, Instagram, Twitter and the like taking over our lives, anyone and everyone yearns to be someone! We all want our claim to fame. So does our business!

With an ever expanding population of 20 million shoppers hooked to e-shopping, the scope of growing your business online is tremendous. A simple website places you on the global marketing platform.

 TOO SMALL A BUSINESS?
No matter if it is a small business set up or a multinational chain. The need to be online is equally important irrespective of the size of the business.

Being a small fish you should not worry about multinational competitors?’

The size of your office doesn’t matter or even the fact that you have a virtual setup doesn’t make a difference. An attractive website with an effective content backed up with search engine optimisation strategies is all you need to project your image and professionalism as that of a large company with professional standards.

Only the company with the better website strategies in place takes the cake. We see amazing examples of small scale set ups like Konga.com and Jumia.com that struggled to find their groove in their initial years and later, made it to the top notch of Nigeria’s e-commerce space.

ALWAYS AVAILABLE
There are no online time zones to affect your business or to hold you back. A website operates at all times irrespective of the business hours.

You don’t need to worry about losing sleep over your business or about losing customers while you’re away on a vacation. A website for your business has it all covered. Rest easy with a website that ensures no matter what you’re busy with, your business is out there, within simple reach of potential customers.

ESTABLISH CREDIBILITY
Credibility and goodwill are what any business needs! A website helps you build these. If you have a website that allows potential customers to refer to, your reputation as a serious business is established.

BE MONEY-WISE!

A website costs less than any form of print material and the distribution costs accompanied with it. Moreover, it is flexible and allows you to present constantly updated and revised content. Naija Go Social specialises in creating good and meaningful content. An effective website  allows you to reap additional financial benefits by placing merchant links and ads on your site.

WEBSITE IS FOR EVERYONE
You don’t have to be selling a product to consider owning a website. A place in the worldwide web is essential for everyone. You can recruit people for your business, get online appraisals done, educate your customers, share information or even aim at creating awareness about current social issues thr
ough a website.

Nowadays, with the smart phone being a permanent fixture in everyone’s hand, the access to the online ecosystem is easy and continuous, making the website an even important tool for growing any business and garnering worldwide exposure. A website makes you more successful and we’re here to guide you and help you with it at every step of the way. We have a team of tech experts who would be happy to help you with website designing, website development and Search Engine Optimisation (SEO).

We, at NaijaGoSocial, offer our affordable and highly professional services that guarantee an impressive website for your business! All you need to do is get in touch with us!

Google-friendly sites

“My site doesn’t show up on Google!” “How do I reach out to a large audience?”

Everything about the website feels great. It has amazing colours, a great layout and it just works flawlessly. BUT, it’s nowhere on Google.

Essentially to be a traffic magnet, a site has to get a terrific ranking with Google, the world’s most popular search engine. When a website is featured in the top Google ranks, the market to which it reaches out and the customer base automatically gains leverage.

The top things that one can do to create Google-friendly sites are:

1.OPTIMISING the content: Continue reading