Do you need a website for your business?

NEED

Nigeria, has around 40% of the total population glued to the internet. This gives us a whooping total of 56 million potential customers.. Tapping this enormous number through any form of print advertisement will not only be quite tedious but probably impossible. Here, a website becomes crucial.

A website, today, is probably the most cost-effective marketing tool that is available to buyers and sellers worldwide. What is impossible with print media or any other form of advertising is made possible with the online promotional strategies.

As the world economy makes a dramatic shift from brick and mortar stores to virtual shops, the need for a well-developed, professional looking, Google-friendly website arises.
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Here’s why you need a website for your business:

REACH MORE PEOPLE
You need an online propaganda to bring your business into the limelight! With Facebook, Instagram, Twitter and the like taking over our lives, anyone and everyone yearns to be someone! We all want our claim to fame. So does our business!

With an ever expanding population of 20 million shoppers hooked to e-shopping, the scope of growing your business online is tremendous. A simple website places you on the global marketing platform.

 TOO SMALL A BUSINESS?
No matter if it is a small business set up or a multinational chain. The need to be online is equally important irrespective of the size of the business.

Being a small fish you should not worry about multinational competitors?’

The size of your office doesn’t matter or even the fact that you have a virtual setup doesn’t make a difference. An attractive website with an effective content backed up with search engine optimisation strategies is all you need to project your image and professionalism as that of a large company with professional standards.

Only the company with the better website strategies in place takes the cake. We see amazing examples of small scale set ups like Konga.com and Jumia.com that struggled to find their groove in their initial years and later, made it to the top notch of Nigeria’s e-commerce space.

ALWAYS AVAILABLE
There are no online time zones to affect your business or to hold you back. A website operates at all times irrespective of the business hours.

You don’t need to worry about losing sleep over your business or about losing customers while you’re away on a vacation. A website for your business has it all covered. Rest easy with a website that ensures no matter what you’re busy with, your business is out there, within simple reach of potential customers.

ESTABLISH CREDIBILITY
Credibility and goodwill are what any business needs! A website helps you build these. If you have a website that allows potential customers to refer to, your reputation as a serious business is established.

BE MONEY-WISE!

A website costs less than any form of print material and the distribution costs accompanied with it. Moreover, it is flexible and allows you to present constantly updated and revised content. Naija Go Social specialises in creating good and meaningful content. An effective website  allows you to reap additional financial benefits by placing merchant links and ads on your site.

WEBSITE IS FOR EVERYONE
You don’t have to be selling a product to consider owning a website. A place in the worldwide web is essential for everyone. You can recruit people for your business, get online appraisals done, educate your customers, share information or even aim at creating awareness about current social issues thr
ough a website.

Nowadays, with the smart phone being a permanent fixture in everyone’s hand, the access to the online ecosystem is easy and continuous, making the website an even important tool for growing any business and garnering worldwide exposure. A website makes you more successful and we’re here to guide you and help you with it at every step of the way. We have a team of tech experts who would be happy to help you with website designing, website development and Search Engine Optimisation (SEO).

We, at NaijaGoSocial, offer our affordable and highly professional services that guarantee an impressive website for your business! All you need to do is get in touch with us!

Nigeria Social Media Fou ght Ebola

Our country is going through a very tough phase, but, social media yet again has emerged as a positive torchbearer. After #BringBackOurGirls campaign this time it has done us a lot of good in the successful containment of Ebola virus disease in Nigeria. 

Omobola Johnson, Nigeria’s communication technology minister, says that Android-based mobile app reduced reporting times of infections by 75 percent. Furthermore, the test results were scanned to tablets and uploaded to emergency databases and field teams got text message alerts on their phones informing them of the results.  

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Precautions taken for Ebola at Lekki Expressway toll in Lagos

At 67 million users, Nigeria reportedly has the eighth largest Internet population in the world. It also had close to 166 million mobile subscribers as of June. (The country’s population is 175 million.) 

Hence, with such a glaring number of Nigerians online, portals like ebolalert.org set up by volunteer doctors, and the public/private ebolafacts.com initiative, have become important channels to provide accurate information to help people stay safe. 

Another very successful effort was the UN Children’s Fund (UNICEF) use of the SMS portal UReport. UReport Nigeria is a free SMS platform designed as a community-based two-way information exchange mechanism.  

As per UNICEF Communications Specialist Geoffrey Njoku, over 57,000 people received more than 3.6 million SMS containing key messages about Ebola and how to stay protected over a six-week period. 

Unlike yester years, Nigerian Twitter is no longer restricted to select few. And as always what goes offline is connected with the online world. The leading Nigerian twitterati who have hundreds of thousands of followers, and also have considerable offline conversation participated in creating awareness.  And this offline and online connect, lead to multiplier effect.  

One such success story is that of Dr Bakare’s. Though, his work was voluntary. But the @EbolaAlert Twitter handle he manages, answers questions related to Ebola and directs users to relevant information. It was getting 204,000 hits a day. 

Incredible is the word, he has more than 66,000 followers and the number is increasing hourly. Nearly half the handle’s hits have come from the US since a nurse in Texas contracted Ebola from a Liberian patient earlier this month. 

There’s also a rumour and information hotline set up alongside the Twitter feed which in turn is tackling some 600 calls a day. This technology based activism contains the seeds of political change in Nigeria, Dr Bakare believes, and social media activists like himself will play an increasingly important role as intermediaries between politicians and the electorate. 

Which means it was a comprehensive holistic Nigeria social media movement. Once again, it turned out to be a technological achievement and internet revolution to transform into that which was never anticipated before now. 

Once again it has proven the transformative nature of social networks and their capacity to incite change to promote the kind of development countries like Nigeria need. 

Social Media for Photographers

Social Media for Photographers by Naija Go Social
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Social Media for Photographers is as important as Social Media for brand/organisation. Hobbyist or Professional, everyone needs Social Media in the current times. These days when DSLRs are becoming household products and the world is taking more pictures than ever, it is all the more important for photographers to use internet and social media to expose their work to a broader audience. Social Media For Photographers is therefore as important as Social Media for any professional who wants to use internet to reach to a wider audience. My recent photoblog in Nigeria titled Snap It Oga has been quite successful and it has taught me a lot about using social media effectively for making my work available to a larger audience. Snap It Oga has been published on The Guardian,YahooNews 24Bella NaijaSahara ReportersHomeGrown and several other leading Nigerian blog and publications. Snap It Oga is Nigeria’s only blog on The Guardian’s list of The Best City Blogs Around the World . Some key learnings from my photo-blog have been:
1) Define your target-audience : In these times, you can not reach everyone. You must therefore identify the audience that you are trying to reach, it might sound very basic and MBAish but this is the most important thing you will do in terms of your Social Media strategy. Once you have know who you want to reach, everything else will become simple. If you are a Wedding Photographer for example, define clearly the kind of couples you want to reach. For Snap It Oga, which is my photo-blog showcasing pictures from Lagos city, I wanted to first reach out to Nigerians living in diaspora because from my experience I knew they must be missing their country. This strategy worked very well for me, because with-in months I have hundreds of followers from this target group. Not only they followed my work but they send me wishes and loads of appreciation for my work from all parts of the world.
2) Understand different platforms : Today you have people accessing internet from various kinds of devices – laptops, smart-phones and tablets. You should understand these platforms and how to make engaging content for these different platforms. If you are a landscape photographer for instance, it will be best to showcase your pictures on laptops/tablets because of the size and scale of your shots. You can therefore, skip Instagram in the list of Social Media handles you want to use because Instagram is phone only medium!
3) Get Social : In the past few years I have seen some photographers use Social Media extensively to grow their following and get more assignments. The genre of photography doesn’t matter so much, everyone has to be social now! Everyone of course will have different objectives, serious amateurs might just want to get more eyeballs for their work, amateurs might want to learn more and hone their skills and professionals would surely want to get more assignments.
Social Media for Photographers just mean starting a Facebook page? No, not really. Being social is of course about being present on various social media handles like Facebook, Google+, Instagram etc. but it is more about engaging your audience. Once you know who your audience is (Step 1) you should identify the right social media handles to reach them. Again using Snap It Oga’s example, because I wanted to reach Nigerians in diaspora I started my blog on Tumblr, because that is where they are.
No matter who your audience is, I would highly recommend having a Flickr page for every photographer. Flickr has communities for every kind of photography, wedding photographers will find wedding photography communities, street photographers will find theirs and so on. Get into the discussion forums and groups, share your work and learn. It is a great platform to showcase your work and it is of course very social!
Make a Google Plus page for your work and participate in the communities on Google Plus. Also, link your website/blog to your Google Plus page which will be especially beneficial for professional photographers in S.E.O. To ensure people can catch your work on their mobile phones, start an Instagram account. Last but not the least, start a photo-blog this is very important for professional photographers because it is a great way of showcasing your personality and not just your pictures!
4) Get Published : Once you have created the social ecosystem for your photography and you have started to get some traction there, the next priority should be getting published. Again depending on your work and target audience you should make a list of the websites you want to get published o
n. If you are a travel photographer for example, you should definitely be on National Geographic’s online community or Lonely Planet’s Flickr group. There are online curators, online magazines and several online competitions where you should try and get your work published.
If you are on Tumblr like me, try submitting to LensblrGray-Card and Lux Lit, there are similar curators and rebloggers on all platforms now.
5) Make it a habit : Social Media is here to stay, and this is how the world is communicating right now so businesses and professional photographers will have to be at it! It takes time, especially a lot of time when you are learning, setting up accounts and building a community for yourself. There will definitely be a lot of work in the initial six months because you are creating the whole ecosystem and building community for your work, it will become easier after that.
Wishing you all the very best. In case you have any question, please feel free to leave them in comments.