Let there be light! INTRODUCING THE NEPA-MAN

Nigeria has been in a stifling grip of inadequate power and energy supply since recent years. It is worth noting that a nation that is endowed with nature’s priciest gifts such as oil, gold and diamonds is facing turmoil due to an epileptic electricity supply. Despite investing unprecedented finances in the power sector and steeply increasing electricity tariffs, the electricity crisis in Nigeria has been insurmountable.

This crisis is hampering the economic growth of Africa’s most populous nation by discouraging foreign investors and disrupting the local Nigerian businesses.

THE CHALLENGES TO POWER SUPPLY IN NIGERIA:

The total energy supply serving a population of over 160 million is less than a mere 1500 megawatts (MW). Nigeria boasts of a power generation capacity of over 6000MW. However, the output turnover is somewhere close to 2000MW. This huge gap of around 4000MW between the nation’s immense potential and the output is widening due to an inadequate supply of gas to the existing multitude of power plants in Nigeria. The reasons pin pointed border along leadership inadequacies, inadequate gas supply, shortage of water in dams and the savage acts of vandalism.

According to Nigeria’s Ministry of Power, the power sector has lost close to 120 to 150 million cubic feet of gas per day (MMScf/d) along the Trans Forcardos (TFP) and Escravos-Lagos (ELP) pipelines. The gas loss of a mere 150 MMScf/d at any point in time translates to a reduction of about 500 MW of power supply.

In terms of coal deposits Nigeria ranks 7th on the global platform. However, it is yet to tap into this resource for an optimum generation of power supply.

The Nigerian economy bases its hopes on Buhari’s election manifesto that promised a revitalisation of the country’s coal-to-power capacities.

IMPLICATION OF RECURRING POWER OUTAGES ON NIGERIAN SMEs:

The small and medium sized business set ups are the worst affected by Nigeria’s electricity crisis.

Most of the Nigerian SMEs and residences resort to generators for their backup power supply, which requires a lot of investment in terms of money and time. Also, they face no respite from the unreasonable electricity bills for the electricity that is not being supplied to them. The financial burden borne by them reaches unnatural depths.

Moreover, businesses that cannot afford the luxury of generators suffer from persistent blackouts.

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THE WAY OUT:

As the situations look bleak, Nigerians are in the relentless quest for a possible solution to put an end to this energy catastrophe.

NaijaGoSocial reinvents the country’s current scenario by introducing a superhero, THE NEPA-MAN – The hero with a never ending supply of energy.

Yes, boundless and everlasting energy!

The hero promises an inexhaustible storehouse of Megawatts to end all electricity woes. Now, Nigerians are free from the terrorising grip of electricity blackouts and the consequent financial burdens.

NEPA-MAN yields the umbrella of luminance which pervades over the economic depression and raises the industrial and commercial productivity of Nigeria.

Let’s welcome NEPA-MAN and support him in this noble cause so that each household, each SME, each Industry, every nook and corner of Nigeria has a guaranteed supply of abundant electricity!

NGS brings to you – THE PURE WATER MAN

Water is life!

Next to air, the most essential necessity for the existence of life is WATER.

The ‘DIRTY’ secret of water in our country:

Drinking water in Nigeria is a precious commodity. Despite possessing immense natural wealth like Gold, oil and diamonds, Nigeria is unable to accommodate the basic water needs of its population.

Nigeria is located in coastal Western Africa with an abundant natural water source. However, there is a dire lack of SAFE and CLEAN drinking water and necessary sanitation facilities for the majority of the Nigerian population. Nigeria boasts a population of 174 million citizens, out of which 40% Nigerians do not have access to hygienic drinking water.

“All my life, everything has been about water. I want to have a bath, there is no water. I want to wash clothes, no water. I want to cook, no water. Always everything is water, no water.” -Haua Musa in an interview to WaterAid Nigeria (Age 47, Fikaji, Nigeria)

All tap water in Nigeria is considered to be potentially contaminated. The lack of this basic need leads to an economy in which poverty and diseases pervade. 0.1 Million children perish every year and the average life expectancy is only 50 years, in Nigeria, due to life threatening diseases like Diarrhoea and Cholera caused by unsafe water and poor sanitation.

PURE-WATER:

To tackle this crisis in NIgeria, commercially packaged drinking water came up in the late 1990s. This ‘PURE-WATER’ or ‘OLUMO’ water was made available in handy and disposable polythene bags. It was sold at reasonable prices at every nook and corner of the country.

SO, HOW PURE IS PURE WATER?

The mass production and huge demand of pure-water led to a deterioration in its quality and the negligence of safety measures by the unlicensed businesses.  The purity of pure-water is questionable!

Millions of Nigerians, today, blindly accept the so called title of PURITY of the packaged drinking water available abundantly in Nigeria. Packaged water a great way to quench their thirst wherever clean water supply is absent. However, in many cases, the pervasive system of corruption takes over and untreated water is sold as pure-water. The title is a far-cry from the actual reality of pure-water.

Also, these pure-water plastic bags are the scourge of Nigeria’s garbage issues. Improper disposal of the plastic trash leads to clogged drains and a polluted environment.

PURE WATER MAN

OUR SAVIOUR, THE PURE WATER MAN!

To put a check on the FILTHY state of drinking water, we bring forth our shining hero, THE PURE WATER MAN. He advocates the provision of safe, healthy water to every Naija citizen. He has risen to lead a multi faceted approach to ensure that the best production practices take place without any compromise on quality, the defaulters are penalised and soft loans are made available to all those Nigerians who aim at setting up a production business.

The Pure-Water Man is the ultimate endorser of Cleanliness, Purity, Sterility and Hygiene. To address the problems caused by inappropriate disposal of plastic bags, he proposes the use of eco-friendly and sustainable plastic bags and launches a campaign for the redefinition of plastic packaging.

The future of Nigeria, thus, appears to be a secure one with THE PURE-WATER MAN ensuring minimum environmental degradation and maximum safety measures for the production and packaging of drinking water.

Do you need a website for your business?

NEED

Nigeria, has around 40% of the total population glued to the internet. This gives us a whooping total of 56 million potential customers.. Tapping this enormous number through any form of print advertisement will not only be quite tedious but probably impossible. Here, a website becomes crucial.

A website, today, is probably the most cost-effective marketing tool that is available to buyers and sellers worldwide. What is impossible with print media or any other form of advertising is made possible with the online promotional strategies.

As the world economy makes a dramatic shift from brick and mortar stores to virtual shops, the need for a well-developed, professional looking, Google-friendly website arises.
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Here’s why you need a website for your business:

REACH MORE PEOPLE
You need an online propaganda to bring your business into the limelight! With Facebook, Instagram, Twitter and the like taking over our lives, anyone and everyone yearns to be someone! We all want our claim to fame. So does our business!

With an ever expanding population of 20 million shoppers hooked to e-shopping, the scope of growing your business online is tremendous. A simple website places you on the global marketing platform.

 TOO SMALL A BUSINESS?
No matter if it is a small business set up or a multinational chain. The need to be online is equally important irrespective of the size of the business.

Being a small fish you should not worry about multinational competitors?’

The size of your office doesn’t matter or even the fact that you have a virtual setup doesn’t make a difference. An attractive website with an effective content backed up with search engine optimisation strategies is all you need to project your image and professionalism as that of a large company with professional standards.

Only the company with the better website strategies in place takes the cake. We see amazing examples of small scale set ups like Konga.com and Jumia.com that struggled to find their groove in their initial years and later, made it to the top notch of Nigeria’s e-commerce space.

ALWAYS AVAILABLE
There are no online time zones to affect your business or to hold you back. A website operates at all times irrespective of the business hours.

You don’t need to worry about losing sleep over your business or about losing customers while you’re away on a vacation. A website for your business has it all covered. Rest easy with a website that ensures no matter what you’re busy with, your business is out there, within simple reach of potential customers.

ESTABLISH CREDIBILITY
Credibility and goodwill are what any business needs! A website helps you build these. If you have a website that allows potential customers to refer to, your reputation as a serious business is established.

BE MONEY-WISE!

A website costs less than any form of print material and the distribution costs accompanied with it. Moreover, it is flexible and allows you to present constantly updated and revised content. Naija Go Social specialises in creating good and meaningful content. An effective website  allows you to reap additional financial benefits by placing merchant links and ads on your site.

WEBSITE IS FOR EVERYONE
You don’t have to be selling a product to consider owning a website. A place in the worldwide web is essential for everyone. You can recruit people for your business, get online appraisals done, educate your customers, share information or even aim at creating awareness about current social issues thr
ough a website.

Nowadays, with the smart phone being a permanent fixture in everyone’s hand, the access to the online ecosystem is easy and continuous, making the website an even important tool for growing any business and garnering worldwide exposure. A website makes you more successful and we’re here to guide you and help you with it at every step of the way. We have a team of tech experts who would be happy to help you with website designing, website development and Search Engine Optimisation (SEO).

We, at NaijaGoSocial, offer our affordable and highly professional services that guarantee an impressive website for your business! All you need to do is get in touch with us!

Online reputation management

ONLINE REPUTATION MANAGEMENT:

Taking a business online comes with a huge social responsibility. As soon as the business becomes global, it is in full public view, the expanse of your reach increases. Similarly, the number of people voicing their opinion about you also increases.

There is a need to manage these voices.

A proactive approach in managing your public profile and online reputation is absolutely necessary today. Let’s face it. There are no second chances in the corporate world.

These days to be able to trade, people need to build a strong online reputation. No matter how polished and refined your product looks on your website, a customer will always base his final choice on the reviews received from former customers. With sites like Jumia.com and Konga.com presenting the customers the opportunity of giving their reviews publicly on the services provided to them, it has become essential to manage those reviews. According to onlinesurveys , Nigerian web users often make corporate decisions or purchase choices based on online reviews given by previous customers.

Employment websites like Glassdoor and Jobberman allow business employees to post their reviews and salaries on the site for public view and appraisal. Defamatory reviews about your company may seriously jeopardise your business.

Negative or inaccurate reviews about your business, online, may damage your business extensively and tarnish your corporate image, making a control over such posts indispensable. Also, there is a need to promote positive content pertaining to your business.

The online reviews posted by customers are just one part of the story.

What if your customers are being swindled online by some imposter?

Nigeria has gained the reputation of being the hub of internet scammers. Beware of 419 with 6 percent of the world’s scams being traced to different locations in Nigeria. Criminals use fake identities to send out mass emails promising potential victims large sums of money or romance. The targets are generally referred to as ‘Magas’, etymologically derived from a Yoruba word meaning ‘fool’.

Some may even stoop to the extent of scamming people under the false pretext of renowned companies. Plausible seeming accounts on social media, too, are a popular way of making contact with victims.

Don’t let your hard earned reputation be threatened!

When the reputation of your business is jeopardised, it becomes essential to employ immediate measures to manage it. There are certain tactics that come in handy while managing a company’s online profile.

Go Social
Social Media helps you to address your customer complaints right away. This not only gives you a wider market but also protects your brand’s name from being used by online impersonators. Facebook, Twitter, LinkedIn, Slideshare, Pinterest, Youtube and Google+ have a large influence over the global netizens. Nigerian internet users follow Naijapals, Zoopy, Gnaija, Naijaborn and a multitude of other online social networks, making it easier for people to connect and publicise their business.

Managing a blog
Blogs draw a lot of internet users, generate traffic and increase your web presence. You get a chance to publish content related to your business and make a relevant impact on your prospective customers.

Be unique!
Think of unique ways to popularise your product. Videos are a great way to attract attention and give information.Other options may include publicising sponsors and events that generate traffic to your brand.

Also, you can expect updated and consistent information about the Google ranking of your website achieved as a result of our online reputation management strategies.

The Naija Go Social highly experienced team will take care of your social media updates and online promotional tactics. We have experts that deal in creating effective conten
t for your website and developing blogs and support forums that guarantee a massive web presence to your business.

To effectively manage your online reputation and social media marketing, get in touch with Naija Go Social.