Let there be light! INTRODUCING THE NEPA-MAN

Nigeria has been in a stifling grip of inadequate power and energy supply since recent years. It is worth noting that a nation that is endowed with nature’s priciest gifts such as oil, gold and diamonds is facing turmoil due to an epileptic electricity supply. Despite investing unprecedented finances in the power sector and steeply increasing electricity tariffs, the electricity crisis in Nigeria has been insurmountable.

This crisis is hampering the economic growth of Africa’s most populous nation by discouraging foreign investors and disrupting the local Nigerian businesses.

THE CHALLENGES TO POWER SUPPLY IN NIGERIA:

The total energy supply serving a population of over 160 million is less than a mere 1500 megawatts (MW). Nigeria boasts of a power generation capacity of over 6000MW. However, the output turnover is somewhere close to 2000MW. This huge gap of around 4000MW between the nation’s immense potential and the output is widening due to an inadequate supply of gas to the existing multitude of power plants in Nigeria. The reasons pin pointed border along leadership inadequacies, inadequate gas supply, shortage of water in dams and the savage acts of vandalism.

According to Nigeria’s Ministry of Power, the power sector has lost close to 120 to 150 million cubic feet of gas per day (MMScf/d) along the Trans Forcardos (TFP) and Escravos-Lagos (ELP) pipelines. The gas loss of a mere 150 MMScf/d at any point in time translates to a reduction of about 500 MW of power supply.

In terms of coal deposits Nigeria ranks 7th on the global platform. However, it is yet to tap into this resource for an optimum generation of power supply.

The Nigerian economy bases its hopes on Buhari’s election manifesto that promised a revitalisation of the country’s coal-to-power capacities.

IMPLICATION OF RECURRING POWER OUTAGES ON NIGERIAN SMEs:

The small and medium sized business set ups are the worst affected by Nigeria’s electricity crisis.

Most of the Nigerian SMEs and residences resort to generators for their backup power supply, which requires a lot of investment in terms of money and time. Also, they face no respite from the unreasonable electricity bills for the electricity that is not being supplied to them. The financial burden borne by them reaches unnatural depths.

Moreover, businesses that cannot afford the luxury of generators suffer from persistent blackouts.

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THE WAY OUT:

As the situations look bleak, Nigerians are in the relentless quest for a possible solution to put an end to this energy catastrophe.

NaijaGoSocial reinvents the country’s current scenario by introducing a superhero, THE NEPA-MAN – The hero with a never ending supply of energy.

Yes, boundless and everlasting energy!

The hero promises an inexhaustible storehouse of Megawatts to end all electricity woes. Now, Nigerians are free from the terrorising grip of electricity blackouts and the consequent financial burdens.

NEPA-MAN yields the umbrella of luminance which pervades over the economic depression and raises the industrial and commercial productivity of Nigeria.

Let’s welcome NEPA-MAN and support him in this noble cause so that each household, each SME, each Industry, every nook and corner of Nigeria has a guaranteed supply of abundant electricity!

NGS brings to you – THE PURE WATER MAN

Water is life!

Next to air, the most essential necessity for the existence of life is WATER.

The ‘DIRTY’ secret of water in our country:

Drinking water in Nigeria is a precious commodity. Despite possessing immense natural wealth like Gold, oil and diamonds, Nigeria is unable to accommodate the basic water needs of its population.

Nigeria is located in coastal Western Africa with an abundant natural water source. However, there is a dire lack of SAFE and CLEAN drinking water and necessary sanitation facilities for the majority of the Nigerian population. Nigeria boasts a population of 174 million citizens, out of which 40% Nigerians do not have access to hygienic drinking water.

“All my life, everything has been about water. I want to have a bath, there is no water. I want to wash clothes, no water. I want to cook, no water. Always everything is water, no water.” -Haua Musa in an interview to WaterAid Nigeria (Age 47, Fikaji, Nigeria)

All tap water in Nigeria is considered to be potentially contaminated. The lack of this basic need leads to an economy in which poverty and diseases pervade. 0.1 Million children perish every year and the average life expectancy is only 50 years, in Nigeria, due to life threatening diseases like Diarrhoea and Cholera caused by unsafe water and poor sanitation.

PURE-WATER:

To tackle this crisis in NIgeria, commercially packaged drinking water came up in the late 1990s. This ‘PURE-WATER’ or ‘OLUMO’ water was made available in handy and disposable polythene bags. It was sold at reasonable prices at every nook and corner of the country.

SO, HOW PURE IS PURE WATER?

The mass production and huge demand of pure-water led to a deterioration in its quality and the negligence of safety measures by the unlicensed businesses.  The purity of pure-water is questionable!

Millions of Nigerians, today, blindly accept the so called title of PURITY of the packaged drinking water available abundantly in Nigeria. Packaged water a great way to quench their thirst wherever clean water supply is absent. However, in many cases, the pervasive system of corruption takes over and untreated water is sold as pure-water. The title is a far-cry from the actual reality of pure-water.

Also, these pure-water plastic bags are the scourge of Nigeria’s garbage issues. Improper disposal of the plastic trash leads to clogged drains and a polluted environment.

PURE WATER MAN

OUR SAVIOUR, THE PURE WATER MAN!

To put a check on the FILTHY state of drinking water, we bring forth our shining hero, THE PURE WATER MAN. He advocates the provision of safe, healthy water to every Naija citizen. He has risen to lead a multi faceted approach to ensure that the best production practices take place without any compromise on quality, the defaulters are penalised and soft loans are made available to all those Nigerians who aim at setting up a production business.

The Pure-Water Man is the ultimate endorser of Cleanliness, Purity, Sterility and Hygiene. To address the problems caused by inappropriate disposal of plastic bags, he proposes the use of eco-friendly and sustainable plastic bags and launches a campaign for the redefinition of plastic packaging.

The future of Nigeria, thus, appears to be a secure one with THE PURE-WATER MAN ensuring minimum environmental degradation and maximum safety measures for the production and packaging of drinking water.

Fuel scarcity in Nigeria

Nigeria from #fuelSubsidy to#FuelScarcity

Nigeria is the largest oil producer in Africa and is ranked 11th worldwide in oil production. If we average Nigeria’s daily oil supply it comes out 2.28 million barrels which alone can provide supply for 45 years! But due to erratic turn of events, fuel scarcity in Nigeria is bringing production to halt. Business began closing down,telecoms announced cut in their services,radio stations are silenced, many airlines have been cancelled.

People over there are showing their wrath on social media. “There shouldn’t be fuel scarcity in  a place where fuel comes from #fuel scarcity” , tweeted one person. And within a week this hashtag gained popularity of 38.8%”. With the average of 2 posts per day and monthly increase of 24% in popularity,  it became one of the most trending posts on twitter. Not only this, there were around 3000 posts on Instagram with fuel scarcity in Nigeria as tagline.

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The popularity trend of the hashtag can be clearly seen from the picture. ( source hashtagify.me/hashtag/fuelscarcity)

The popularity trend of the hashtag can be clearly seen from the picture. ( source hashtagify.me/hashtag/fuelscarcity)

#FuelSubsidy #OccupyNigeria

According to the reports,the decision of  oil marketers to create scarcity is main  culprit and the reason being they want to put burden on FG to pay the losses incurred from price change of petrol and to gain their remaining subsidy claims.

But people haveblamed the  fuel subsidies provided during the presidential tenure of Goodluck as the major cause. In 2011, Goodluck administration budgeted about N1.6 billion $ to subsidise which came out to be N2.6 trillion $. And this resulted in 100% rise in oil prices.

.”#GoodbyeGEJ even though you started with fuel subsidy you still managed to end with fuel scarcity!”The tweet came on  ‘Democracy Day’ clearly shows how much people held him responsible for the present oil crises.

Due to extension of budget, the prices of oil were increased 100%. This lead to a new movement #OccupyNigeria. The main aim of the movement was to reduce the subsidies so as to reduce oil prices but it was not that much successful.

Imagine if we had the right people when we raised motion on mismanagement in #fuelSubsidy in 2011, we won’t have this fuel scarcity” tweeted BukolaSarakit of ACP. 

“ Nigeria doesn’t have single oil refinery in the country, the biggest oil producer in Africa has no capacity to refine its oil?#FuelScarcity

Another major cause of fuel scarcity in Nigeria is lack of refineries. Its like they are producing their oil and exporting for refining and then importing the refined oil at market prices. And above this due to non payment of about N278million dollars, importers stopped providing the supply and started strike.

“ Now importers are more stronger than Nigerian government , they decide its condition” tweeted a per
son.

#NoElectricity #NoLight

More than 50% of the imported fuel is used for power generation purposes. So scarcity of fuel lead to shortage of power and power cut. At some places they have been surviving for 72 hours without electricity.

“ If you put on your power generating set for one hour at a stretch, you deserve a chieftaincy title at least in your hometown #NoElectricity”, tweeted a person adding humour to the situation.

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#ShutdownIn Nigeria

“Diesel scarcity jeopardise MTN operation”

The adversities of people reached its peak when Leading telecom company indicated the warning of their shutdown through this tweet. And one of the officials confirmed it by saying” MTN’s available reserves are running low and the company must source for a significant quality of diesel in the very near future to prevent shutdown of services across Nigeria”.

After this Airtel also declared the warning of of shutdown on their Facebook page.

Other than telecom companies Nigeria’s leading bank, GTB also announced the early closing due to lack of fuel.

#BringBackOurGirls turned into #BringBackOurFuel

As the situation kept worsening, people started a new hashtag, bring back our fuel.

“ no fuel for aviation?? #BringBackOurFuel I want to go home this summer!”was one of the many tweets.

In a bid to ease the stress IfeanyiUbah declared to make available 13 million litre of fuel. But this won’t be sufficient to erase the problem. And now Buhari’s turn to find the solution as people started with a new hashtag “#BabaNowYouAreHere”.

Online reputation management

ONLINE REPUTATION MANAGEMENT:

Taking a business online comes with a huge social responsibility. As soon as the business becomes global, it is in full public view, the expanse of your reach increases. Similarly, the number of people voicing their opinion about you also increases.

There is a need to manage these voices.

A proactive approach in managing your public profile and online reputation is absolutely necessary today. Let’s face it. There are no second chances in the corporate world.

These days to be able to trade, people need to build a strong online reputation. No matter how polished and refined your product looks on your website, a customer will always base his final choice on the reviews received from former customers. With sites like Jumia.com and Konga.com presenting the customers the opportunity of giving their reviews publicly on the services provided to them, it has become essential to manage those reviews. According to onlinesurveys , Nigerian web users often make corporate decisions or purchase choices based on online reviews given by previous customers.

Employment websites like Glassdoor and Jobberman allow business employees to post their reviews and salaries on the site for public view and appraisal. Defamatory reviews about your company may seriously jeopardise your business.

Negative or inaccurate reviews about your business, online, may damage your business extensively and tarnish your corporate image, making a control over such posts indispensable. Also, there is a need to promote positive content pertaining to your business.

The online reviews posted by customers are just one part of the story.

What if your customers are being swindled online by some imposter?

Nigeria has gained the reputation of being the hub of internet scammers. Beware of 419 with 6 percent of the world’s scams being traced to different locations in Nigeria. Criminals use fake identities to send out mass emails promising potential victims large sums of money or romance. The targets are generally referred to as ‘Magas’, etymologically derived from a Yoruba word meaning ‘fool’.

Some may even stoop to the extent of scamming people under the false pretext of renowned companies. Plausible seeming accounts on social media, too, are a popular way of making contact with victims.

Don’t let your hard earned reputation be threatened!

When the reputation of your business is jeopardised, it becomes essential to employ immediate measures to manage it. There are certain tactics that come in handy while managing a company’s online profile.

Go Social
Social Media helps you to address your customer complaints right away. This not only gives you a wider market but also protects your brand’s name from being used by online impersonators. Facebook, Twitter, LinkedIn, Slideshare, Pinterest, Youtube and Google+ have a large influence over the global netizens. Nigerian internet users follow Naijapals, Zoopy, Gnaija, Naijaborn and a multitude of other online social networks, making it easier for people to connect and publicise their business.

Managing a blog
Blogs draw a lot of internet users, generate traffic and increase your web presence. You get a chance to publish content related to your business and make a relevant impact on your prospective customers.

Be unique!
Think of unique ways to popularise your product. Videos are a great way to attract attention and give information.Other options may include publicising sponsors and events that generate traffic to your brand.

Also, you can expect updated and consistent information about the Google ranking of your website achieved as a result of our online reputation management strategies.

The Naija Go Social highly experienced team will take care of your social media updates and online promotional tactics. We have experts that deal in creating effective conten
t for your website and developing blogs and support forums that guarantee a massive web presence to your business.

To effectively manage your online reputation and social media marketing, get in touch with Naija Go Social.