The ironical plight of Nigeria is that it is suffering on account of scarcity of the resource it has in abundance. The nationwide disturbances in the sectors like- telecommunications, aviation and banking due to fuel scarcity have not only brought Nigeria’s economy to a decline but also paralyzed the common man. Course of many political events in the past few months are being held responsible for the strikes, theft, and rise in oil prices. Mismanagement of oil refineries is another major factor which has contributed to fuel shortages.

The productive life of Nigeria came to almost a standstill situation when the oil wholesalers had stopped distributing fuel alleging the government owed them $1bn. Cell phone providers warned countrywide shut-down, flights were grounded and foreign aircrafts were diverted to other countries to get refueled. Much of the electricity infrastructure in Nigeria is dependent on diesel-powered generators which also suffered due to fuel shortage. As a result many banks reduced their working time and large number of areas suffered long hours of power-cut.

All these events cast a spell of terror over the Nigerians. A terror of darkness, crippled future and shattered economy.

But, deep inside we all have that power which enables us to stay courageous and face the challenges head on.

The Fuel Man by Naija Go Social

The Fuel Man

To boost that power and fight the evil crisis of oil, we have created a SUPER HERO- FUEL MAN, the golden hero with abundant supply of fuel!

Golden, shining fuel runs through his veins, has brawny arms to smash down the evils of darkness, and owns a kind heart which brims with energy. He is tall, smart and handsome. Kind yet powerful- The FUEL MAN DECIDES WISELY.

Equipped with the super power to refuel the lives running out of energy, he has come to rescue us from fuel crisis and remind us to hold on firmly the power of our fortitude.

The Fuel Man has emerged as a figure to calm down the panicky people. He has the power to replenish our dying spirits.  Our strength lies in the truth that Nigeria can never run out of fuel but the energies around us- pessimism, jealousy, greed, unwillingness snatches away the truth from us and we stop believing it.

So, let us believe in the Truth and never lose hope, above all ‘Fuel Man’ has just arrived to rescue us!!! “No long queues, Fuel Man is here to rescue”.

Naija Go Social:

At Naija Go Social, we generate new and innovative ideas. We are a team committed to creating engaging and share-worthy content for your brand/business. Creative and skilled Writers, Animators, Photographers, Film-makers and Illustrators constitute our team which can create content that makes your brand loved on internet.


Your website is being accessed through mobile phones, tablets, notebooks, laptops, desktops and a wide variety of other devices and browsers. Is your website responsive to the screen size and resolution of each device?

#Multi-device Layouts:

Google developer, Pete LePage states that “The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.”

What is responsive website design?

A responsive website design approach automatically customizes your website’s display according to the customer’s screen size and settings. Responsive website design allows you to streamline your business across a number of devices seamlessly.

The smart phone has become a permanent fixture in everybody’s hand today, making a mobile-friendly website an absolute necessity.

With 11 billion active mobile connections in Nigeria, the number of people accessing the web through their mobiles is dramatic. Naturally, they expect websites to be mobile friendly. A font size that is too large or a webpage that needs to be scrolled sideways to be viewed completely can be frustrating for the viewer. These things can make you lose viewers and need to be avoided while doing business over the wide range of devices. Responsive website design allows you to maintain a website that is equally good on mobiles and desktops.

Seemingly, the NaijaGoSocial blog gets around 40 per cent views through mobile, which is a potentially huge statistic. This means that the display of the website has to work well for all users.

Google Ranking and Responsive Website Design:

Businesses with responsive website design have been prioritized for ranking by Google, starting from April 21, 2015. A fully optimized website tends to come above other non mobile friendly websites in the search results queue on Google.

A website needs to be compatible with a variety of web browsers like Google and Mozilla along with popular Nigerian mobile browsers like Opera and UC to be acceptable for Google ranking. It must be accessible across a number of devices like smart phones, laptops, Ipads etc.

In Feb 2015, Google Webmasters blogged, “…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

Responsive website design basics:

  • The ‘Full site’ label:

When you choose to provide a different experience for mobile and desktop users, it’s best to use ‘Desktop site’ and ‘Mobile site’ labels to denote the different versions of your website. Labels like ‘Full site’ instead of ‘Desktop site’ tend to create confusion, with people thinking that the mobile site might not provide the entire content. Hence, they end up choosing the full site option.

  • Keep the mobile site minimal. Opt for shorter menu options.
  • Responsive website design patterns:

There are some established Responsive website design patterns that work well across both, mobile and desktop devices. These include: Fluid, Column Drop, Layout Shifter, Tiny tweaks and Off Canvas.

For small businesses going online in Nigeria, responsive website design has become a smart
choice. It allows your customers the benefit of using even their hand held devices to access your website.

Diamond Woman, (, a website we created for Diamond Bank’s women proposition is a responsive design. It is a content based website with thousands of followers from around the world. In the online retail space, Konga is a great example of responsive design

At Naija Go Social, every website we create is responsive and comes with built-in SEO best practices. Our hugely experienced team of developers can create state of the art websites, which can help your business grow!  Get in touch for attractive and affordable Responsive website design packages.

Fuel scarcity in Nigeria

Nigeria from #fuelSubsidy to#FuelScarcity

Nigeria is the largest oil producer in Africa and is ranked 11th worldwide in oil production. If we average Nigeria’s daily oil supply it comes out 2.28 million barrels which alone can provide supply for 45 years! But due to erratic turn of events, fuel scarcity in Nigeria is bringing production to halt. Business began closing down,telecoms announced cut in their services,radio stations are silenced, many airlines have been cancelled.

People over there are showing their wrath on social media. “There shouldn’t be fuel scarcity in  a place where fuel comes from #fuel scarcity” , tweeted one person. And within a week this hashtag gained popularity of 38.8%”. With the average of 2 posts per day and monthly increase of 24% in popularity,  it became one of the most trending posts on twitter. Not only this, there were around 3000 posts on Instagram with fuel scarcity in Nigeria as tagline.

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The popularity trend of the hashtag can be clearly seen from the picture. ( source

The popularity trend of the hashtag can be clearly seen from the picture. ( source

#FuelSubsidy #OccupyNigeria

According to the reports,the decision of  oil marketers to create scarcity is main  culprit and the reason being they want to put burden on FG to pay the losses incurred from price change of petrol and to gain their remaining subsidy claims.

But people haveblamed the  fuel subsidies provided during the presidential tenure of Goodluck as the major cause. In 2011, Goodluck administration budgeted about N1.6 billion $ to subsidise which came out to be N2.6 trillion $. And this resulted in 100% rise in oil prices.

.”#GoodbyeGEJ even though you started with fuel subsidy you still managed to end with fuel scarcity!”The tweet came on  ‘Democracy Day’ clearly shows how much people held him responsible for the present oil crises.

Due to extension of budget, the prices of oil were increased 100%. This lead to a new movement #OccupyNigeria. The main aim of the movement was to reduce the subsidies so as to reduce oil prices but it was not that much successful.

Imagine if we had the right people when we raised motion on mismanagement in #fuelSubsidy in 2011, we won’t have this fuel scarcity” tweeted BukolaSarakit of ACP. 

“ Nigeria doesn’t have single oil refinery in the country, the biggest oil producer in Africa has no capacity to refine its oil?#FuelScarcity

Another major cause of fuel scarcity in Nigeria is lack of refineries. Its like they are producing their oil and exporting for refining and then importing the refined oil at market prices. And above this due to non payment of about N278million dollars, importers stopped providing the supply and started strike.

“ Now importers are more stronger than Nigerian government , they decide its condition” tweeted a per

#NoElectricity #NoLight

More than 50% of the imported fuel is used for power generation purposes. So scarcity of fuel lead to shortage of power and power cut. At some places they have been surviving for 72 hours without electricity.

“ If you put on your power generating set for one hour at a stretch, you deserve a chieftaincy title at least in your hometown #NoElectricity”, tweeted a person adding humour to the situation.


#ShutdownIn Nigeria

“Diesel scarcity jeopardise MTN operation”

The adversities of people reached its peak when Leading telecom company indicated the warning of their shutdown through this tweet. And one of the officials confirmed it by saying” MTN’s available reserves are running low and the company must source for a significant quality of diesel in the very near future to prevent shutdown of services across Nigeria”.

After this Airtel also declared the warning of of shutdown on their Facebook page.

Other than telecom companies Nigeria’s leading bank, GTB also announced the early closing due to lack of fuel.

#BringBackOurGirls turned into #BringBackOurFuel

As the situation kept worsening, people started a new hashtag, bring back our fuel.

“ no fuel for aviation?? #BringBackOurFuel I want to go home this summer!”was one of the many tweets.

In a bid to ease the stress IfeanyiUbah declared to make available 13 million litre of fuel. But this won’t be sufficient to erase the problem. And now Buhari’s turn to find the solution as people started with a new hashtag “#BabaNowYouAreHere”.