Let there be light! INTRODUCING THE NEPA-MAN

Nigeria has been in a stifling grip of inadequate power and energy supply since recent years. It is worth noting that a nation that is endowed with nature’s priciest gifts such as oil, gold and diamonds is facing turmoil due to an epileptic electricity supply. Despite investing unprecedented finances in the power sector and steeply increasing electricity tariffs, the electricity crisis in Nigeria has been insurmountable.

This crisis is hampering the economic growth of Africa’s most populous nation by discouraging foreign investors and disrupting the local Nigerian businesses.


The total energy supply serving a population of over 160 million is less than a mere 1500 megawatts (MW). Nigeria boasts of a power generation capacity of over 6000MW. However, the output turnover is somewhere close to 2000MW. This huge gap of around 4000MW between the nation’s immense potential and the output is widening due to an inadequate supply of gas to the existing multitude of power plants in Nigeria. The reasons pin pointed border along leadership inadequacies, inadequate gas supply, shortage of water in dams and the savage acts of vandalism.

According to Nigeria’s Ministry of Power, the power sector has lost close to 120 to 150 million cubic feet of gas per day (MMScf/d) along the Trans Forcardos (TFP) and Escravos-Lagos (ELP) pipelines. The gas loss of a mere 150 MMScf/d at any point in time translates to a reduction of about 500 MW of power supply.

In terms of coal deposits Nigeria ranks 7th on the global platform. However, it is yet to tap into this resource for an optimum generation of power supply.

The Nigerian economy bases its hopes on Buhari’s election manifesto that promised a revitalisation of the country’s coal-to-power capacities.


The small and medium sized business set ups are the worst affected by Nigeria’s electricity crisis.

Most of the Nigerian SMEs and residences resort to generators for their backup power supply, which requires a lot of investment in terms of money and time. Also, they face no respite from the unreasonable electricity bills for the electricity that is not being supplied to them. The financial burden borne by them reaches unnatural depths.

Moreover, businesses that cannot afford the luxury of generators suffer from persistent blackouts.

new super hero electricity 1


As the situations look bleak, Nigerians are in the relentless quest for a possible solution to put an end to this energy catastrophe.

NaijaGoSocial reinvents the country’s current scenario by introducing a superhero, THE NEPA-MAN – The hero with a never ending supply of energy.

Yes, boundless and everlasting energy!

The hero promises an inexhaustible storehouse of Megawatts to end all electricity woes. Now, Nigerians are free from the terrorising grip of electricity blackouts and the consequent financial burdens.

NEPA-MAN yields the umbrella of luminance which pervades over the economic depression and raises the industrial and commercial productivity of Nigeria.

Let’s welcome NEPA-MAN and support him in this noble cause so that each household, each SME, each Industry, every nook and corner of Nigeria has a guaranteed supply of abundant electricity!

NGS brings to you – THE PURE WATER MAN

Water is life!

Next to air, the most essential necessity for the existence of life is WATER.

The ‘DIRTY’ secret of water in our country:

Drinking water in Nigeria is a precious commodity. Despite possessing immense natural wealth like Gold, oil and diamonds, Nigeria is unable to accommodate the basic water needs of its population.

Nigeria is located in coastal Western Africa with an abundant natural water source. However, there is a dire lack of SAFE and CLEAN drinking water and necessary sanitation facilities for the majority of the Nigerian population. Nigeria boasts a population of 174 million citizens, out of which 40% Nigerians do not have access to hygienic drinking water.

“All my life, everything has been about water. I want to have a bath, there is no water. I want to wash clothes, no water. I want to cook, no water. Always everything is water, no water.” -Haua Musa in an interview to WaterAid Nigeria (Age 47, Fikaji, Nigeria)

All tap water in Nigeria is considered to be potentially contaminated. The lack of this basic need leads to an economy in which poverty and diseases pervade. 0.1 Million children perish every year and the average life expectancy is only 50 years, in Nigeria, due to life threatening diseases like Diarrhoea and Cholera caused by unsafe water and poor sanitation.


To tackle this crisis in NIgeria, commercially packaged drinking water came up in the late 1990s. This ‘PURE-WATER’ or ‘OLUMO’ water was made available in handy and disposable polythene bags. It was sold at reasonable prices at every nook and corner of the country.


The mass production and huge demand of pure-water led to a deterioration in its quality and the negligence of safety measures by the unlicensed businesses.  The purity of pure-water is questionable!

Millions of Nigerians, today, blindly accept the so called title of PURITY of the packaged drinking water available abundantly in Nigeria. Packaged water a great way to quench their thirst wherever clean water supply is absent. However, in many cases, the pervasive system of corruption takes over and untreated water is sold as pure-water. The title is a far-cry from the actual reality of pure-water.

Also, these pure-water plastic bags are the scourge of Nigeria’s garbage issues. Improper disposal of the plastic trash leads to clogged drains and a polluted environment.



To put a check on the FILTHY state of drinking water, we bring forth our shining hero, THE PURE WATER MAN. He advocates the provision of safe, healthy water to every Naija citizen. He has risen to lead a multi faceted approach to ensure that the best production practices take place without any compromise on quality, the defaulters are penalised and soft loans are made available to all those Nigerians who aim at setting up a production business.

The Pure-Water Man is the ultimate endorser of Cleanliness, Purity, Sterility and Hygiene. To address the problems caused by inappropriate disposal of plastic bags, he proposes the use of eco-friendly and sustainable plastic bags and launches a campaign for the redefinition of plastic packaging.

The future of Nigeria, thus, appears to be a secure one with THE PURE-WATER MAN ensuring minimum environmental degradation and maximum safety measures for the production and packaging of drinking water.


The ironical plight of Nigeria is that it is suffering on account of scarcity of the resource it has in abundance. The nationwide disturbances in the sectors like- telecommunications, aviation and banking due to fuel scarcity have not only brought Nigeria’s economy to a decline but also paralyzed the common man. Course of many political events in the past few months are being held responsible for the strikes, theft, and rise in oil prices. Mismanagement of oil refineries is another major factor which has contributed to fuel shortages.

The productive life of Nigeria came to almost a standstill situation when the oil wholesalers had stopped distributing fuel alleging the government owed them $1bn. Cell phone providers warned countrywide shut-down, flights were grounded and foreign aircrafts were diverted to other countries to get refueled. Much of the electricity infrastructure in Nigeria is dependent on diesel-powered generators which also suffered due to fuel shortage. As a result many banks reduced their working time and large number of areas suffered long hours of power-cut.

All these events cast a spell of terror over the Nigerians. A terror of darkness, crippled future and shattered economy.

But, deep inside we all have that power which enables us to stay courageous and face the challenges head on.

The Fuel Man by Naija Go Social

The Fuel Man

To boost that power and fight the evil crisis of oil, we have created a SUPER HERO- FUEL MAN, the golden hero with abundant supply of fuel!

Golden, shining fuel runs through his veins, has brawny arms to smash down the evils of darkness, and owns a kind heart which brims with energy. He is tall, smart and handsome. Kind yet powerful- The FUEL MAN DECIDES WISELY.

Equipped with the super power to refuel the lives running out of energy, he has come to rescue us from fuel crisis and remind us to hold on firmly the power of our fortitude.

The Fuel Man has emerged as a figure to calm down the panicky people. He has the power to replenish our dying spirits.  Our strength lies in the truth that Nigeria can never run out of fuel but the energies around us- pessimism, jealousy, greed, unwillingness snatches away the truth from us and we stop believing it.

So, let us believe in the Truth and never lose hope, above all ‘Fuel Man’ has just arrived to rescue us!!! “No long queues, Fuel Man is here to rescue”.

Naija Go Social:

At Naija Go Social, we generate new and innovative ideas. We are a team committed to creating engaging and share-worthy content for your brand/business. Creative and skilled Writers, Animators, Photographers, Film-makers and Illustrators constitute our team which can create content that makes your brand loved on internet.


Your website is being accessed through mobile phones, tablets, notebooks, laptops, desktops and a wide variety of other devices and browsers. Is your website responsive to the screen size and resolution of each device?

#Multi-device Layouts:

Google developer, Pete LePage states that “The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.”

What is responsive website design?

A responsive website design approach automatically customizes your website’s display according to the customer’s screen size and settings. Responsive website design allows you to streamline your business across a number of devices seamlessly.

The smart phone has become a permanent fixture in everybody’s hand today, making a mobile-friendly website an absolute necessity.

With 11 billion active mobile connections in Nigeria, the number of people accessing the web through their mobiles is dramatic. Naturally, they expect websites to be mobile friendly. A font size that is too large or a webpage that needs to be scrolled sideways to be viewed completely can be frustrating for the viewer. These things can make you lose viewers and need to be avoided while doing business over the wide range of devices. Responsive website design allows you to maintain a website that is equally good on mobiles and desktops.

Seemingly, the NaijaGoSocial blog gets around 40 per cent views through mobile, which is a potentially huge statistic. This means that the display of the website has to work well for all users.

Google Ranking and Responsive Website Design:

Businesses with responsive website design have been prioritized for ranking by Google, starting from April 21, 2015. A fully optimized website tends to come above other non mobile friendly websites in the search results queue on Google.

A website needs to be compatible with a variety of web browsers like Google and Mozilla along with popular Nigerian mobile browsers like Opera and UC to be acceptable for Google ranking. It must be accessible across a number of devices like smart phones, laptops, Ipads etc.

In Feb 2015, Google Webmasters blogged, “…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

Responsive website design basics:

  • The ‘Full site’ label:

When you choose to provide a different experience for mobile and desktop users, it’s best to use ‘Desktop site’ and ‘Mobile site’ labels to denote the different versions of your website. Labels like ‘Full site’ instead of ‘Desktop site’ tend to create confusion, with people thinking that the mobile site might not provide the entire content. Hence, they end up choosing the full site option.

  • Keep the mobile site minimal. Opt for shorter menu options.
  • Responsive website design patterns:

There are some established Responsive website design patterns that work well across both, mobile and desktop devices. These include: Fluid, Column Drop, Layout Shifter, Tiny tweaks and Off Canvas.

For small businesses going online in Nigeria, responsive website design has become a smart
choice. It allows your customers the benefit of using even their hand held devices to access your website.

Diamond Woman, ( www.diamondwoman.com.ng), a website we created for Diamond Bank’s women proposition is a responsive design. It is a content based website with thousands of followers from around the world. In the online retail space, Konga is a great example of responsive design

At Naija Go Social, every website we create is responsive and comes with built-in SEO best practices. Our hugely experienced team of developers can create state of the art websites, which can help your business grow!  Get in touch for attractive and affordable Responsive website design packages.

Fuel scarcity in Nigeria

Nigeria from #fuelSubsidy to#FuelScarcity

Nigeria is the largest oil producer in Africa and is ranked 11th worldwide in oil production. If we average Nigeria’s daily oil supply it comes out 2.28 million barrels which alone can provide supply for 45 years! But due to erratic turn of events, fuel scarcity in Nigeria is bringing production to halt. Business began closing down,telecoms announced cut in their services,radio stations are silenced, many airlines have been cancelled.

People over there are showing their wrath on social media. “There shouldn’t be fuel scarcity in  a place where fuel comes from #fuel scarcity” , tweeted one person. And within a week this hashtag gained popularity of 38.8%”. With the average of 2 posts per day and monthly increase of 24% in popularity,  it became one of the most trending posts on twitter. Not only this, there were around 3000 posts on Instagram with fuel scarcity in Nigeria as tagline.

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The popularity trend of the hashtag can be clearly seen from the picture. ( source hashtagify.me/hashtag/fuelscarcity)

The popularity trend of the hashtag can be clearly seen from the picture. ( source hashtagify.me/hashtag/fuelscarcity)

#FuelSubsidy #OccupyNigeria

According to the reports,the decision of  oil marketers to create scarcity is main  culprit and the reason being they want to put burden on FG to pay the losses incurred from price change of petrol and to gain their remaining subsidy claims.

But people haveblamed the  fuel subsidies provided during the presidential tenure of Goodluck as the major cause. In 2011, Goodluck administration budgeted about N1.6 billion $ to subsidise which came out to be N2.6 trillion $. And this resulted in 100% rise in oil prices.

.”#GoodbyeGEJ even though you started with fuel subsidy you still managed to end with fuel scarcity!”The tweet came on  ‘Democracy Day’ clearly shows how much people held him responsible for the present oil crises.

Due to extension of budget, the prices of oil were increased 100%. This lead to a new movement #OccupyNigeria. The main aim of the movement was to reduce the subsidies so as to reduce oil prices but it was not that much successful.

Imagine if we had the right people when we raised motion on mismanagement in #fuelSubsidy in 2011, we won’t have this fuel scarcity” tweeted BukolaSarakit of ACP. 

“ Nigeria doesn’t have single oil refinery in the country, the biggest oil producer in Africa has no capacity to refine its oil?#FuelScarcity

Another major cause of fuel scarcity in Nigeria is lack of refineries. Its like they are producing their oil and exporting for refining and then importing the refined oil at market prices. And above this due to non payment of about N278million dollars, importers stopped providing the supply and started strike.

“ Now importers are more stronger than Nigerian government , they decide its condition” tweeted a per

#NoElectricity #NoLight

More than 50% of the imported fuel is used for power generation purposes. So scarcity of fuel lead to shortage of power and power cut. At some places they have been surviving for 72 hours without electricity.

“ If you put on your power generating set for one hour at a stretch, you deserve a chieftaincy title at least in your hometown #NoElectricity”, tweeted a person adding humour to the situation.


#ShutdownIn Nigeria

“Diesel scarcity jeopardise MTN operation”

The adversities of people reached its peak when Leading telecom company indicated the warning of their shutdown through this tweet. And one of the officials confirmed it by saying” MTN’s available reserves are running low and the company must source for a significant quality of diesel in the very near future to prevent shutdown of services across Nigeria”.

After this Airtel also declared the warning of of shutdown on their Facebook page.

Other than telecom companies Nigeria’s leading bank, GTB also announced the early closing due to lack of fuel.

#BringBackOurGirls turned into #BringBackOurFuel

As the situation kept worsening, people started a new hashtag, bring back our fuel.

“ no fuel for aviation?? #BringBackOurFuel I want to go home this summer!”was one of the many tweets.

In a bid to ease the stress IfeanyiUbah declared to make available 13 million litre of fuel. But this won’t be sufficient to erase the problem. And now Buhari’s turn to find the solution as people started with a new hashtag “#BabaNowYouAreHere”.

Facebook Advertising for Nigeria SME

With 11 million Naija accounts, Facebook is the most popular social networking platform in Africa. It is not only used as a popular platform to share personal photographs, views and videos but also as a powerful advertising medium synonymous to the daily newspaper.

Having a Facebook advert earns your brand a prominent place on your targeted audience’s news feed. Proper Facebook advertising lets you achieve better traffic to your page and increases the number of likes and shares that your posts earn.

Publicize your website, app or even an event through Facebook advertising.

Facebook has an enormous marketing potential if used properly. It provides affordable advertising options that offer a wider customer network as compared to other forms of media in Nigeria.

Facebook advertising is for everyone.

It doesn’t matter if you’re a model striving to make it big in Nollywood or if you have a product to sell or a service to market; Facebook advertising benefits everyone. An active business page and certain advertising strategies are all you need.

Facebook advertising, being reasonably priced, works well for small businesses. Facebook claims to help businesses grow through Facebook Graph search and Ads manager ap. Recognized by Forbes as one of the Top 20 Social Media Women Influencers, Sandi Krakowski is a digital marketing expert who takes virtual classes to help small and large businesses use digital platforms like Facebook to build brand awareness, grow sales and increase customer loyalty.

Some of the Nigerian brands with the best performance on Facebook are: GT Bank, MTN, Vanguard, Airtel Nigeria, Nokia Nigeria, Sahara Reporters, Naija FM and many more. Nollywood actors and actresses topping the popularity charts are: Omotola Jolade with over 9 lac likes followed by Stephanie Okereke, Mercy Johnson, Tonto Dike and Funke Jenifa.

You don’t need to be a big fish to own a Facebook page. But, proper Facebook advertising would make you one for sure.

The following tips will enable you to make the most out of Facebook Advertising in Nigeria:

  1. Create a Facebook page to let people know what you do. Consistently post updates on your page so that people see recent activity whenever they visit it. Asking for comments and customer reviews is a great way to interact with your audience and to generate activity on your page.
  2. Build a Facebook ad:

Create ads concurrent to your posts to promote your page. Use Facebook advertising to reach your targeted audience, to set your budget and to measure the results. Facebook lets you choose and customize your audience according to region, gender, age, likes, interest etc. Making careful use of these filters will ensure that you reach out to the right people.

  1. Facebook insights:

Use Facebook insights to analyze your page’s performance and build better adverts. This feature allows you to understand how the audience interacts with your page and how many potential customers you are reaching through your Facebook adverts.

Start with a reasonable amount:

Set the length of time for which you want to run your advert and the number of people you want to target. You can set your budget by keeping these in mind and the amount that you are willing to spend. The minimum daily budget for any ad set is $1.00 USD.

Test the performance and then take bigger leaps.

Get ready for your digital success story.

Today, social media marketing has ensured success for anyone who uses it in a proper way. Apart from Facebook; Google Plus, Instagram and Twitter provide tremendous opportunity for digital marketing.

For quality content development, engaging busines
s pages and powerful Facebook advertising in Nigeria; get in touch with NaijaGoSocial.

Also, visit our Facebook page, https://www.facebook.com/NaijaGoSocial.


Explainer Videos in Nigeria

Short videos, massive results!

With many Small and Midsize Enterprises (SMEs) coming up in Nigeria, the role of Social media marketing in enhancing business increases. Realizing the tremendous scope offered by social media marketing, NaijaGoSocial suggests each business venture to mark its presence on the web.

Traditional forms of media like TV, Radio and Newspaper are expensive and cumbersome. Therefore there is need for creative Videos which can be used via Social Media Marketing by brands to market their products and services in cost effective way.

Video marketing tactics are a rage these days. With various video marketing options available, animated explainer videos are probably the most popular with the viewers.

So, what are explainer videos?

Explainer videos in Nigeria are creative media strategies that are being employed by businesses to explain their brand’s concept to their potential customers in short, creative videos.

Videos accomplish what long textual pieces of information fail to achieve in a short span of time.

Why are they needed?

Today, everyone is online. With netizens hooked to social media; Youtube, Facebook and Instagram are popular hubs for interaction. By releasing videos of your ventures on social media, you are ensuring that your brand will remain in your audience’s mind for a longer period of time.

Videos are fun and engaging. If designed well, they are bound to be talked about and keep visitors glued to your page. They are great for increasing traffic to your website.

To give your customers an app’s preview or a sneak peek into your brand’s latest venture, short videos are one of the most practical and effective options available.

For professional presentations, classroom displays, medical aids, awareness campaigns; explainer videos are the way to go. A practical approach is needed while dealing with complex ideas, products, services and communicating them. A video gives you that approach. Videos are a great tool if you want to educate your audience.

UNICEF Nigeria released an explainer video, available in multiple Nigerian languages, on Youtube. Watch, https://www.youtube.com/watch?v=CKOEBPhDyhQ.  U-report enables communities across Nigeria to participate and advocate for better services using SMS messages.

Animated Explanation Videos:

  • They are fun! Animations have an entertaining element to them. In terms of creativity, too, they have a tremendous scope.
  • Live action videos require a huge amount of logistics; actors, lights, cameras etc. Animation videos are, therefore, an easier option as compared to them.
  • Animation videos are cheaper than real life videos in Nigeria.

Watch this cool animated explanation video created by us: http://www.naijagosocial.com/.  The video uses a minute to explain how we are different.

What makes Explainer videos in Nigeria work?

  • Be creative: Add that extra touch of humor to engage your viewers.
  • Include your product or service in the visuals. People would like to see and know more about what you do.
  • Keep it short. A minute is enough to convey your entire idea.
  • Aim to engage your viewer through a concept based video. Make use of an impressive story line, if possible.
  • Use animations, interesting voice-overs and bold graphics to create visual interest. Minimize the use of text.

An explainer video is the new BIG thing in social media marketing. A careful video advertising strategy is important for any business. It makes sure that you leave a lingering impact on your potential customers. For interesting and cos
t effective solutions, contact NaijaGoSocial.

We offer exclusive video marketing strategies for your business. Our services include consultations to assess the core marketing demands of your business, conceptualization of the brand, visualization of the story, sound design and the final delivery of the video. Our team also develops search engine optimization (SEO) tactics to boost your video’s web presence and visibility.

Get in touch with us at NaijaGoSocial to know more!