ONLINE REPUTATION MANAGEMENT:
Taking a business online comes with a huge social responsibility. As soon as the business becomes global, it is in full public view, the expanse of your reach increases. Similarly, the number of people voicing their opinion about you also increases.
There is a need to manage these voices.
A proactive approach in managing your public profile and online reputation is absolutely necessary today. Let’s face it. There are no second chances in the corporate world.
These days to be able to trade, people need to build a strong online reputation. No matter how polished and refined your product looks on your website, a customer will always base his final choice on the reviews received from former customers. With sites like Jumia.com and Konga.com presenting the customers the opportunity of giving their reviews publicly on the services provided to them, it has become essential to manage those reviews. According to onlinesurveys , Nigerian web users often make corporate decisions or purchase choices based on online reviews given by previous customers.
Employment websites like Glassdoor and Jobberman allow business employees to post their reviews and salaries on the site for public view and appraisal. Defamatory reviews about your company may seriously jeopardise your business.
Negative or inaccurate reviews about your business, online, may damage your business extensively and tarnish your corporate image, making a control over such posts indispensable. Also, there is a need to promote positive content pertaining to your business.
The online reviews posted by customers are just one part of the story.
What if your customers are being swindled online by some imposter?
Nigeria has gained the reputation of being the hub of internet scammers. Beware of 419 with 6 percent of the world’s scams being traced to different locations in Nigeria. Criminals use fake identities to send out mass emails promising potential victims large sums of money or romance. The targets are generally referred to as ‘Magas’, etymologically derived from a Yoruba word meaning ‘fool’.
Some may even stoop to the extent of scamming people under the false pretext of renowned companies. Plausible seeming accounts on social media, too, are a popular way of making contact with victims.
Don’t let your hard earned reputation be threatened!
When the reputation of your business is jeopardised, it becomes essential to employ immediate measures to manage it. There are certain tactics that come in handy while managing a company’s online profile.
Social Media helps you to address your customer complaints right away. This not only gives you a wider market but also protects your brand’s name from being used by online impersonators. Facebook, Twitter, LinkedIn, Slideshare, Pinterest, Youtube and Google+ have a large influence over the global netizens. Nigerian internet users follow Naijapals, Zoopy, Gnaija, Naijaborn and a multitude of other online social networks, making it easier for people to connect and publicise their business.
Managing a blog
Blogs draw a lot of internet users, generate traffic and increase your web presence. You get a chance to publish content related to your business and make a relevant impact on your prospective customers.
Think of unique ways to popularise your product. Videos are a great way to attract attention and give information.Other options may include publicising sponsors and events that generate traffic to your brand.
Also, you can expect updated and consistent information about the Google ranking of your website achieved as a result of our online reputation management strategies.
The Naija Go Social highly experienced team will take care of your social media updates and online promotional tactics. We have experts that deal in creating effective conten
t for your website and developing blogs and support forums that guarantee a massive web presence to your business.
To effectively manage your online reputation and social media marketing, get in touch with Naija Go Social.