Online reputation management


Taking a business online comes with a huge social responsibility. As soon as the business becomes global, it is in full public view, the expanse of your reach increases. Similarly, the number of people voicing their opinion about you also increases.

There is a need to manage these voices.

A proactive approach in managing your public profile and online reputation is absolutely necessary today. Let’s face it. There are no second chances in the corporate world.

These days to be able to trade, people need to build a strong online reputation. No matter how polished and refined your product looks on your website, a customer will always base his final choice on the reviews received from former customers. With sites like and presenting the customers the opportunity of giving their reviews publicly on the services provided to them, it has become essential to manage those reviews. According to onlinesurveys , Nigerian web users often make corporate decisions or purchase choices based on online reviews given by previous customers.

Employment websites like Glassdoor and Jobberman allow business employees to post their reviews and salaries on the site for public view and appraisal. Defamatory reviews about your company may seriously jeopardise your business.

Negative or inaccurate reviews about your business, online, may damage your business extensively and tarnish your corporate image, making a control over such posts indispensable. Also, there is a need to promote positive content pertaining to your business.

The online reviews posted by customers are just one part of the story.

What if your customers are being swindled online by some imposter?

Nigeria has gained the reputation of being the hub of internet scammers. Beware of 419 with 6 percent of the world’s scams being traced to different locations in Nigeria. Criminals use fake identities to send out mass emails promising potential victims large sums of money or romance. The targets are generally referred to as ‘Magas’, etymologically derived from a Yoruba word meaning ‘fool’.

Some may even stoop to the extent of scamming people under the false pretext of renowned companies. Plausible seeming accounts on social media, too, are a popular way of making contact with victims.

Don’t let your hard earned reputation be threatened!

When the reputation of your business is jeopardised, it becomes essential to employ immediate measures to manage it. There are certain tactics that come in handy while managing a company’s online profile.

Go Social
Social Media helps you to address your customer complaints right away. This not only gives you a wider market but also protects your brand’s name from being used by online impersonators. Facebook, Twitter, LinkedIn, Slideshare, Pinterest, Youtube and Google+ have a large influence over the global netizens. Nigerian internet users follow Naijapals, Zoopy, Gnaija, Naijaborn and a multitude of other online social networks, making it easier for people to connect and publicise their business.

Managing a blog
Blogs draw a lot of internet users, generate traffic and increase your web presence. You get a chance to publish content related to your business and make a relevant impact on your prospective customers.

Be unique!
Think of unique ways to popularise your product. Videos are a great way to attract attention and give information.Other options may include publicising sponsors and events that generate traffic to your brand.

Also, you can expect updated and consistent information about the Google ranking of your website achieved as a result of our online reputation management strategies.

The Naija Go Social highly experienced team will take care of your social media updates and online promotional tactics. We have experts that deal in creating effective conten
t for your website and developing blogs and support forums that guarantee a massive web presence to your business.

To effectively manage your online reputation and social media marketing, get in touch with Naija Go Social.

Google-friendly sites

“My site doesn’t show up on Google!” “How do I reach out to a large audience?”

Everything about the website feels great. It has amazing colours, a great layout and it just works flawlessly. BUT, it’s nowhere on Google.

Essentially to be a traffic magnet, a site has to get a terrific ranking with Google, the world’s most popular search engine. When a website is featured in the top Google ranks, the market to which it reaches out and the customer base automatically gains leverage.

The top things that one can do to create Google-friendly sites are:

1.OPTIMISING the content: Continue reading



The most hotly debated elections of Africa, 2015, saw the rise of Muhammadu Buhari, a retired army general and former Head of state of Nigeria, as the president.

As the country stood on a standstill, waiting for the electoral results to be out, thousands of impatient Nigerians took to social media platforms like Twitter and Facebook to discuss, contemplate and predict the election. With the postponement of the results, the excitement and contemplation of Nigeria reached a new level.

Digital media and social technology played a decisive role in helping Buhari win the presidential title. Here’s how the Nigerian presidential elections played out on social media.

With 14 candidates up for the contest, only Muhammadu Buhari, a former army general and sitting President Goodluck Jonathan stood a realistic chance of winning.

With Nigerian technologists consistently posting on the numerous social networks after the polling units were closed, the victory of the All Progressives Congress (APC) over the People’s Democratic Party (PDP) was gradually apparent long before it was announced officially by the Independent National Electoral Commission (INEC).

Unofficial updates by enthusiastic Nigerians volunteering as electoral officers were seen trending on Twitter. The electoral process was covered and debated over at every step of the way through popular hashtags like: #Nigeriadecides #thisisbuhari  #gejwinsit #forwardnigeria #apcforchange #apcnigeria #thingsmustchange #apckingdom

The new face of Nigeria, Muhammudu Buhari.

The new face of Nigeria, Muhammudu Buhari.

The Nigeria Elections Debate Group (NEDG), formed by broadcast organizations, civil society organizations and various professional groups, came to life on the Facebook to deliberate over the presidential elections. ‘To organize an avenue for issue based debates amongst candidates so as to provide the electorates a firsthand opportunity to assess the presidential and vice-presidential hopefuls and make informed decisions while casting their votes during the elections’, was the group’s cited mission.

PDP relegated consistently that “elections are not won on social media”. However, the social media networks were instrumental in shaping the views of the Nigerians. Social media campaigns, today, have a crucial role to play in determining the scenario on the electoral front. Neglecting the power that the social media asserts on the public was a fundamental mistake on the behalf of the PDP.

Muhammadu Buhari sealed the deal with his online followers, sharing his personal life and experiences with them, through constant updates on Facebook and Twitter. The reformed democrat posted photographs of his personal life on Facebook seeking compassion from the crucial voters.

The general’s first tweet: “Good afternoon my friends! This will now be my official Twitter handle to communicate with you. – GMB” got around 1000 retweets. The 72 year old has garnered 18000 followers since he joined Twitter.
The APC flooded the online world with perfection.

While PDP continued to lose faith, especially in the light of the Boko Haram violence, the APC established itself amongst the millions of Nigerian internet users.

As is the case with every business endeavor, social media campaigning is essential in the political arena too. Social media hubs like Facebook, Twitter, Instagram, blogs and other platforms are necessary tools to connect with citizens and reaching out to them on a wider, more global scale. The online network provides p
opular options wherein the people, too, can raise their voices and get their messages heard across the table.

The Rise of E-commerce in Nigeria

BUYING AND SELLING HAS NEVER BEEN SO EASY! Or let’s admit it, efficient. Oh, and even money wise!

Electronic commerce (e-commerce) in Nigeria plays a key role as a catapult in propelling the African country’s Gross Domestic Product. With a massive population of 174 million residents, largely concentrated in Kano and Lagos, a large number of African netizens are shifting to online shopping portals to buy their stuff.


The sheer availability of everything, online, and the smartly designed websites that make promises to deliver everything at your doorstop are the reasons that have everyone rooting in the favour of e-shopping. With banks like United Bank of Africa and GT Bank (and all others) opening up net banking options for the online buyers, it is actually possible to carry a bank with you, wherever you go. The ease and convenience that comes with electronic banking has opened many doors for Nigeria’s e-commerce. Not only this, when prominent banks come out with these options, the customer feels totally safe and confident while dealing online.

Passport USA or the PUSA card (by Zenith Bank) has made e-shopping quite secure for Nigerian users. Another effective card is the shopping card introduced by MasterCard that aims at bridging the global divide between Nigerian buyers and global sellers.

The rapidly increasing web presence and the dawn of smart phones on the human race have fostered the online trade community. The benefits of having an online shop go both ways. While a compulsive shopper enjoys the convenience of browsing through a shopping catalogue online, the seller enjoys the far reaching and cost effective solutions provided by an online business.

Rise of E-commerce in Nigeria will impact everyone

With the rise of E-commerce in Nigeria, more and more people are buying online. Seen here is a shop-keeper sleeping during the day, probably he need to be online too 🙂


While Jumia is probably the biggest independent online retailer in Africa, Kaymu is touted to be Nigeria’s very own e-bay! It allows the sellers fixed price sales and auction bid processes to sell their products.

But, e-commerce is not confined to retail shopping. It encompasses a whole spectrum of diverse businesses in general.

Wakanow, an online Nigerian travel agency, promises the services of a regular table and chair office. With this site, it is possible to book a flight, arrange airport pick-ups or make hotel reservations in any part of the world.

Dealdey plays the virtual tourist guide which promises to you, the benefits of daily discounted coupons for the best places to visit, the things to do, see and shop for in Lagos. You can book travel packages or a visit to the spa with just a click of your mouse and also save a tremendous deal on your chosen services!

Any market with a penny worth its name has a real estate business backing it up. For potential customers seeking services related to buying and selling of properties, the online real estate agent is a convenient option. With Nigerian sites like,, and many more making their competitive presence known on the web, it has become even more effortless to invest in a property, irrespective of its location on the planet.

Not just these, your daily essential items are waiting to be picked on the internet and that, too, at fair prices. There are online grocery stores, florists, gift shops, pet stores, car dealers, used items stores. You name it, and the web comes up with a store for every activity.


The Rocket Internet start-up, Kaymu  has acquired for itself, a reputation of being equivalent to internet biggies like e-bay and Alibaba in just a few years of its start up operations in Pakistan and Africa. Started in 2012, Kaymu has grown to encompass a few countries in Asia and 10 African countries. Kaymu Nigeria has become a major contributor to the revenue generation system of the African e-commerce industry.

Jumia too, has had a growth that is nothing short of spectacular. Launched in 2012 as a garage operation in Lagos, Jumia too, has carved an entire niche for itself on the online commerce front by capturing several major markets in Africa.

These ventures make success look like a piece of cake. This may be true, too, owing to the fact that with a carefully planned social media strategy and search optimization skills in place, it is possible to reach their level.

With Nigeria’s e-business still growing at a rapid pace, its contribution to the country’s GDP remains only 0.8%. The online business industry in Nigeria has a long, long way to go to let the world feel its presence on the global e-commerce front. With the gradual acceptance of e-commerce by the economy, the Nigerian businesses are taking the online world by storm.

The not-so-distant future, thus, promises a steady, bright and sunny future to E-commerce in Nigeria.

Me, too! Yes, YOU too.

These success stories might have you thinking, that if it was possible for them, it might be possible for you too. If you have everything that you feel your business needs to succeed, a prominent web presence is all you need!

Why not give your business a push and launch it onto the server? Why not adopt a medium that makes you and your customers totally safe and through which they can always be in touch! Your business experience transforms, giving your buyers access to you 24/7. With a smart mobile app, they can transact while riding a cab, too. Physical presence or an office with walls for commercial dealings to take place is a thing of the past.

So, if these success stories of E-commerce in Nigeria have you yearning to have one of your own tales, give us a call. We provide the best services for E-commerce in Nigeria, from design and development of portals to their Digital Marketing campaigns. Your business just might be the next big thing in the market.

Decoding Google Search Engine Optimization

“My site doesn’t show up on Google!” “How do I reach out to a large audience?”

Everything about the website feels great. It has amazing colours, a great layout and it just works flawlessly. BUT, it’s nowhere on Google.

Essentially to be a traffic magnet, a site has to get a terrific ranking with Google, the world’s most popular search engine. When a website is featured in the top Google ranks, the market to which it reaches out and the customer base automatically gains leverage.

The top things that one can do to place a website on a prominent, relevant and accessible position on Google’s search engines is a series of well designed steps of Search Engine Optimization or SEO.


  1. OPTIMISING the content:

An effective content strategy must be in place to compliment your social media programme. A website with high quality subject matter as the content will attract visitors and engage them. The content should be easy to comprehend and must prove to be useful to lure visitors and web programmers.

In addition to providing unique content, the matter should also be updated regularly. Choosing actively searched keywords that best describe your body of work is also an effective strategy. However, the use of irrelevant keywords just for the sake of generating traffic is deception and can be detected by Google, which will in turn hinder a higher ranking for your website.

  1. GROW your web network:

To get a higher Page Rank, it is important to get different sites to link to various pages within your site. This is called Link Building.
The Pagerank can be downloaded from the Google toolbar easily.

When a web page that is ranked high by the Google Pagerank links to your site, the importance of your webpage automatically increases. So, it is essential to get relevant sites with higher ranking i.e. ‘natural links’ to consider your content as valuable and worth linking to.

Setting up ‘Unnatural links’ to your site are plain strategies to boost your Google ranking and make your site look popular with search engines.

The webmaster Guidelines enlist some of these links (such as doorway pages) that a web programmer should clearly avoid.

Google can breakthrough and distinguish between the natural links and the unnatural ones.

Hence, only the genuine Natural links help in maintaining a dynamic website that is consistently upped by the Google ranking system.

  1. AUGMENT your web page’s speed:

Google developers provide a free and accessible tool, PageSpeed, to test your web page’s speed. The PageSpeed feature offers insights on how to optimise the speed at which the page loads and generates suggestions on how to make the page faster and user-friendly. It judges the speed by fetching the url twice, once with a mobile user operator and once with a desktop user operator.

PageSpeed overlooks the network-dependent features of a page’s performance as the ultimate speed at which a page loads depends on the visitor’s network connection.

  1. Dust off those SPIDER TRAPS:

Features such as cookies, Macromedia flash, DHTML, JavaScript might disable the site from being seen in totality in a text browser.

One way to check a site’s visibility can be through a text browser like Lynx which gives you an idea of how spiders will access the given site.

The idea is to ensure the visibility of the website from any static text link.

  1. Stay away from DECEPTION tactics:

In an attempt to improve the Google ranking of your website, it may seem like
a good idea to flood the webpage’s content with keywords that are consistently repeated. However, Google is privy to such strategies which may lead to your website being ignored altogether. Publishing the most effective content and reaching out to the relevant crowd is what makes a website known on the world wide web.

Google takes punitive action against CLOAKING tactics which are aimed at creating two different web pages, one for the user and the other for Google, which is loaded with keywords.

The above tactics must be sincerely avoided to up the website’s ranking on Google and to avoid a temporary ban levied by Google.


Once the website is launched, it takes time for Google to work on it. Checking it constantly and contemplating over it won’t help you much.

Plan your tactics carefully while designing the site, follow the key principles of a Google friendly site and let the magic unfurl!

These are just the bare essentials that a web programmer must follow in order to reach out to the mass of visitors that are out there everywhere, accessing the online portals by the millions. However, to have your website positioned in the top search results, a wide plethora of technical tools can be employed.

At Naijagosocial we have a team of webmasters just for you; they’ll promote your website, make sure in time you show up on Google Search Engine and nurture your network to grow your business online.

So, if you have the dream of expanding your business online or just reaching out to a wider audience, let the technical aces at Naijigosocial take over.

The right amount of Social Media Marketing will do wonders for you and ensure that your business gets noticed on the global platform. We provide the best solutions for Social Media Marketing Lagos. 

Just follow your passion and leave the rest to us.
Get in touch to know more, to grow more!

Nigeria Social Media Fou ght Ebola

Our country is going through a very tough phase, but, social media yet again has emerged as a positive torchbearer. After #BringBackOurGirls campaign this time it has done us a lot of good in the successful containment of Ebola virus disease in Nigeria. 

Omobola Johnson, Nigeria’s communication technology minister, says that Android-based mobile app reduced reporting times of infections by 75 percent. Furthermore, the test results were scanned to tablets and uploaded to emergency databases and field teams got text message alerts on their phones informing them of the results.  


Precautions taken for Ebola at Lekki Expressway toll in Lagos

At 67 million users, Nigeria reportedly has the eighth largest Internet population in the world. It also had close to 166 million mobile subscribers as of June. (The country’s population is 175 million.) 

Hence, with such a glaring number of Nigerians online, portals like set up by volunteer doctors, and the public/private initiative, have become important channels to provide accurate information to help people stay safe. 

Another very successful effort was the UN Children’s Fund (UNICEF) use of the SMS portal UReport. UReport Nigeria is a free SMS platform designed as a community-based two-way information exchange mechanism.  

As per UNICEF Communications Specialist Geoffrey Njoku, over 57,000 people received more than 3.6 million SMS containing key messages about Ebola and how to stay protected over a six-week period. 

Unlike yester years, Nigerian Twitter is no longer restricted to select few. And as always what goes offline is connected with the online world. The leading Nigerian twitterati who have hundreds of thousands of followers, and also have considerable offline conversation participated in creating awareness.  And this offline and online connect, lead to multiplier effect.  

One such success story is that of Dr Bakare’s. Though, his work was voluntary. But the @EbolaAlert Twitter handle he manages, answers questions related to Ebola and directs users to relevant information. It was getting 204,000 hits a day. 

Incredible is the word, he has more than 66,000 followers and the number is increasing hourly. Nearly half the handle’s hits have come from the US since a nurse in Texas contracted Ebola from a Liberian patient earlier this month. 

There’s also a rumour and information hotline set up alongside the Twitter feed which in turn is tackling some 600 calls a day. This technology based activism contains the seeds of political change in Nigeria, Dr Bakare believes, and social media activists like himself will play an increasingly important role as intermediaries between politicians and the electorate. 

Which means it was a comprehensive holistic Nigeria social media movement. Once again, it turned out to be a technological achievement and internet revolution to transform into that which was never anticipated before now. 

Once again it has proven the transformative nature of social networks and their capacity to incite change to promote the kind of development countries like Nigeria need. 

Social Media for Photographers

Social Media for Photographers by Naija Go Social
Social Media for Photographers is as important as Social Media for brand/organisation. Hobbyist or Professional, everyone needs Social Media in the current times. These days when DSLRs are becoming household products and the world is taking more pictures than ever, it is all the more important for photographers to use internet and social media to expose their work to a broader audience. Social Media For Photographers is therefore as important as Social Media for any professional who wants to use internet to reach to a wider audience. My recent photoblog in Nigeria titled Snap It Oga has been quite successful and it has taught me a lot about using social media effectively for making my work available to a larger audience. Snap It Oga has been published on The Guardian,YahooNews 24Bella NaijaSahara ReportersHomeGrown and several other leading Nigerian blog and publications. Snap It Oga is Nigeria’s only blog on The Guardian’s list of The Best City Blogs Around the World . Some key learnings from my photo-blog have been:
1) Define your target-audience : In these times, you can not reach everyone. You must therefore identify the audience that you are trying to reach, it might sound very basic and MBAish but this is the most important thing you will do in terms of your Social Media strategy. Once you have know who you want to reach, everything else will become simple. If you are a Wedding Photographer for example, define clearly the kind of couples you want to reach. For Snap It Oga, which is my photo-blog showcasing pictures from Lagos city, I wanted to first reach out to Nigerians living in diaspora because from my experience I knew they must be missing their country. This strategy worked very well for me, because with-in months I have hundreds of followers from this target group. Not only they followed my work but they send me wishes and loads of appreciation for my work from all parts of the world.
2) Understand different platforms : Today you have people accessing internet from various kinds of devices – laptops, smart-phones and tablets. You should understand these platforms and how to make engaging content for these different platforms. If you are a landscape photographer for instance, it will be best to showcase your pictures on laptops/tablets because of the size and scale of your shots. You can therefore, skip Instagram in the list of Social Media handles you want to use because Instagram is phone only medium!
3) Get Social : In the past few years I have seen some photographers use Social Media extensively to grow their following and get more assignments. The genre of photography doesn’t matter so much, everyone has to be social now! Everyone of course will have different objectives, serious amateurs might just want to get more eyeballs for their work, amateurs might want to learn more and hone their skills and professionals would surely want to get more assignments.
Social Media for Photographers just mean starting a Facebook page? No, not really. Being social is of course about being present on various social media handles like Facebook, Google+, Instagram etc. but it is more about engaging your audience. Once you know who your audience is (Step 1) you should identify the right social media handles to reach them. Again using Snap It Oga’s example, because I wanted to reach Nigerians in diaspora I started my blog on Tumblr, because that is where they are.
No matter who your audience is, I would highly recommend having a Flickr page for every photographer. Flickr has communities for every kind of photography, wedding photographers will find wedding photography communities, street photographers will find theirs and so on. Get into the discussion forums and groups, share your work and learn. It is a great platform to showcase your work and it is of course very social!
Make a Google Plus page for your work and participate in the communities on Google Plus. Also, link your website/blog to your Google Plus page which will be especially beneficial for professional photographers in S.E.O. To ensure people can catch your work on their mobile phones, start an Instagram account. Last but not the least, start a photo-blog this is very important for professional photographers because it is a great way of showcasing your personality and not just your pictures!
4) Get Published : Once you have created the social ecosystem for your photography and you have started to get some traction there, the next priority should be getting published. Again depending on your work and target audience you should make a list of the websites you want to get published o
n. If you are a travel photographer for example, you should definitely be on National Geographic’s online community or Lonely Planet’s Flickr group. There are online curators, online magazines and several online competitions where you should try and get your work published.
If you are on Tumblr like me, try submitting to LensblrGray-Card and Lux Lit, there are similar curators and rebloggers on all platforms now.
5) Make it a habit : Social Media is here to stay, and this is how the world is communicating right now so businesses and professional photographers will have to be at it! It takes time, especially a lot of time when you are learning, setting up accounts and building a community for yourself. There will definitely be a lot of work in the initial six months because you are creating the whole ecosystem and building community for your work, it will become easier after that.
Wishing you all the very best. In case you have any question, please feel free to leave them in comments.