Your website is being accessed through mobile phones, tablets, notebooks, laptops, desktops and a wide variety of other devices and browsers. Is your website responsive to the screen size and resolution of each device?

#Multi-device Layouts:

Google developer, Pete LePage states that “The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.”

What is responsive website design?

A responsive website design approach automatically customizes your website’s display according to the customer’s screen size and settings. Responsive website design allows you to streamline your business across a number of devices seamlessly.

The smart phone has become a permanent fixture in everybody’s hand today, making a mobile-friendly website an absolute necessity.

With 11 billion active mobile connections in Nigeria, the number of people accessing the web through their mobiles is dramatic. Naturally, they expect websites to be mobile friendly. A font size that is too large or a webpage that needs to be scrolled sideways to be viewed completely can be frustrating for the viewer. These things can make you lose viewers and need to be avoided while doing business over the wide range of devices. Responsive website design allows you to maintain a website that is equally good on mobiles and desktops.

Seemingly, the NaijaGoSocial blog gets around 40 per cent views through mobile, which is a potentially huge statistic. This means that the display of the website has to work well for all users.

Google Ranking and Responsive Website Design:

Businesses with responsive website design have been prioritized for ranking by Google, starting from April 21, 2015. A fully optimized website tends to come above other non mobile friendly websites in the search results queue on Google.

A website needs to be compatible with a variety of web browsers like Google and Mozilla along with popular Nigerian mobile browsers like Opera and UC to be acceptable for Google ranking. It must be accessible across a number of devices like smart phones, laptops, Ipads etc.

In Feb 2015, Google Webmasters blogged, “…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

Responsive website design basics:

  • The ‘Full site’ label:

When you choose to provide a different experience for mobile and desktop users, it’s best to use ‘Desktop site’ and ‘Mobile site’ labels to denote the different versions of your website. Labels like ‘Full site’ instead of ‘Desktop site’ tend to create confusion, with people thinking that the mobile site might not provide the entire content. Hence, they end up choosing the full site option.

  • Keep the mobile site minimal. Opt for shorter menu options.
  • Responsive website design patterns:

There are some established Responsive website design patterns that work well across both, mobile and desktop devices. These include: Fluid, Column Drop, Layout Shifter, Tiny tweaks and Off Canvas.

For small businesses going online in Nigeria, responsive website design has become a smart
choice. It allows your customers the benefit of using even their hand held devices to access your website.

Diamond Woman, (, a website we created for Diamond Bank’s women proposition is a responsive design. It is a content based website with thousands of followers from around the world. In the online retail space, Konga is a great example of responsive design

At Naija Go Social, every website we create is responsive and comes with built-in SEO best practices. Our hugely experienced team of developers can create state of the art websites, which can help your business grow!  Get in touch for attractive and affordable Responsive website design packages.


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