Explainer Videos in Nigeria

Short videos, massive results!

With many Small and Midsize Enterprises (SMEs) coming up in Nigeria, the role of Social media marketing in enhancing business increases. Realizing the tremendous scope offered by social media marketing, NaijaGoSocial suggests each business venture to mark its presence on the web.

Traditional forms of media like TV, Radio and Newspaper are expensive and cumbersome. Therefore there is need for creative Videos which can be used via Social Media Marketing by brands to market their products and services in cost effective way.

Video marketing tactics are a rage these days. With various video marketing options available, animated explainer videos are probably the most popular with the viewers.

So, what are explainer videos?

Explainer videos in Nigeria are creative media strategies that are being employed by businesses to explain their brand’s concept to their potential customers in short, creative videos.

Videos accomplish what long textual pieces of information fail to achieve in a short span of time.

Why are they needed?

Today, everyone is online. With netizens hooked to social media; Youtube, Facebook and Instagram are popular hubs for interaction. By releasing videos of your ventures on social media, you are ensuring that your brand will remain in your audience’s mind for a longer period of time.

Videos are fun and engaging. If designed well, they are bound to be talked about and keep visitors glued to your page. They are great for increasing traffic to your website.

To give your customers an app’s preview or a sneak peek into your brand’s latest venture, short videos are one of the most practical and effective options available.

For professional presentations, classroom displays, medical aids, awareness campaigns; explainer videos are the way to go. A practical approach is needed while dealing with complex ideas, products, services and communicating them. A video gives you that approach. Videos are a great tool if you want to educate your audience.

UNICEF Nigeria released an explainer video, available in multiple Nigerian languages, on Youtube. Watch, https://www.youtube.com/watch?v=CKOEBPhDyhQ.  U-report enables communities across Nigeria to participate and advocate for better services using SMS messages.

Animated Explanation Videos:

  • They are fun! Animations have an entertaining element to them. In terms of creativity, too, they have a tremendous scope.
  • Live action videos require a huge amount of logistics; actors, lights, cameras etc. Animation videos are, therefore, an easier option as compared to them.
  • Animation videos are cheaper than real life videos in Nigeria.

Watch this cool animated explanation video created by us: http://www.naijagosocial.com/.  The video uses a minute to explain how we are different.

What makes Explainer videos in Nigeria work?

  • Be creative: Add that extra touch of humor to engage your viewers.
  • Include your product or service in the visuals. People would like to see and know more about what you do.
  • Keep it short. A minute is enough to convey your entire idea.
  • Aim to engage your viewer through a concept based video. Make use of an impressive story line, if possible.
  • Use animations, interesting voice-overs and bold graphics to create visual interest. Minimize the use of text.

An explainer video is the new BIG thing in social media marketing. A careful video advertising strategy is important for any business. It makes sure that you leave a lingering impact on your potential customers. For interesting and cos
t effective solutions, contact NaijaGoSocial.

We offer exclusive video marketing strategies for your business. Our services include consultations to assess the core marketing demands of your business, conceptualization of the brand, visualization of the story, sound design and the final delivery of the video. Our team also develops search engine optimization (SEO) tactics to boost your video’s web presence and visibility.

Get in touch with us at NaijaGoSocial to know more!



Video Marketing

Videos are a great way to enhance your web presence and to get people to remember your product. Loaded with graphics, they are easy to understand, less time consuming and more appealing than long textual versions of the same story. Video marketing is one of the best solutions available to give your customers a brief 30 second overview of your business.

Check http://www.naijagosocial.com/video-making-marketing

Videos are a great way of getting people to talk about your product and sharing them over social media platforms.
However, video advertising requires a carefully mapped marketing strategy to be successful.

Here are 6 tips to help you create a video marketing strategy that makes sense:

  1. Determine the audience.

Being very clear about the type of people that you need to target is essential. Outline the specific target demographic and formulate your strategy around them.

  1. What kind of video should you create to market your business successfully?

Establish the type of video needed to fulfil your purpose.
Outline the basic content for your video. Then, choose the type of video that best explains this content and captivates the viewers at the same time.
Some of the numerous options include:

  • Webinars
  • Tutorials and friendly how-to videos
  • Product demonstrations
  • Documentaries, case studies
  • Customer testimonial videos
  • Company culture videos
  1. Aim for a multi-lingual audience.

Since the biggest advantage of having an online presence is the global audience network, a video should be accessible and comprehensible worldwide. Anyone with a valid internet connection should be able to access your video and make sense out of it.

Simple, easy to understand and fun videos are a creative way to leave a lasting impression on the viewer’s mind.

Try to incorporate an additional wow factor in your video. Animations are a great idea. They are fun, creative and stimulating.

See http://www.naijagosocial.com/animation-videos for affordable animation videos in Nigeria.

  1. Keep it short.

You want your customers to go through the entire video. The best way to ensure that is to keep your videos short and crisp. You don’t want them yawning half way through your campaign!

  1. Publish your video online.

Make use of Search engine optimisation strategies to your video’s online presence.

Share your video on social media platforms like Instagram, Twitter and Facebook. With 200 million Nigerian users, Instagram is a great place to show off your brand’s presence and to interact with a strong community.

  1. Keep posting consistently.

You may opt for a marketing strategy that involves a series of videos, posted over a short period of time, to engage your audience, keep them hooked and, most importantly, to keep your brand’s image fresh in their minds.
Having a carefully outlined marketing strategy in place is essential for a successful video campaign.

Let our team at Naijagosocial handle the production, optimization and promotion of your videos. Contact us for affordable and highly effective video marketing strategies and video SEO services.