Short videos, massive results!
With many Small and Midsize Enterprises (SMEs) coming up in Nigeria, the role of Social media marketing in enhancing business increases. Realizing the tremendous scope offered by social media marketing, NaijaGoSocial suggests each business venture to mark its presence on the web.
Traditional forms of media like TV, Radio and Newspaper are expensive and cumbersome. Therefore there is need for creative Videos which can be used via Social Media Marketing by brands to market their products and services in cost effective way.
Video marketing tactics are a rage these days. With various video marketing options available, animated explainer videos are probably the most popular with the viewers.
So, what are explainer videos?
Explainer videos in Nigeria are creative media strategies that are being employed by businesses to explain their brand’s concept to their potential customers in short, creative videos.
Videos accomplish what long textual pieces of information fail to achieve in a short span of time.
Why are they needed?
Today, everyone is online. With netizens hooked to social media; Youtube, Facebook and Instagram are popular hubs for interaction. By releasing videos of your ventures on social media, you are ensuring that your brand will remain in your audience’s mind for a longer period of time.
Videos are fun and engaging. If designed well, they are bound to be talked about and keep visitors glued to your page. They are great for increasing traffic to your website.
To give your customers an app’s preview or a sneak peek into your brand’s latest venture, short videos are one of the most practical and effective options available.
For professional presentations, classroom displays, medical aids, awareness campaigns; explainer videos are the way to go. A practical approach is needed while dealing with complex ideas, products, services and communicating them. A video gives you that approach. Videos are a great tool if you want to educate your audience.
UNICEF Nigeria released an explainer video, available in multiple Nigerian languages, on Youtube. Watch, https://www.youtube.com/watch?v=CKOEBPhDyhQ. U-report enables communities across Nigeria to participate and advocate for better services using SMS messages.
Animated Explanation Videos:
- They are fun! Animations have an entertaining element to them. In terms of creativity, too, they have a tremendous scope.
- Live action videos require a huge amount of logistics; actors, lights, cameras etc. Animation videos are, therefore, an easier option as compared to them.
- Animation videos are cheaper than real life videos in Nigeria.
Watch this cool animated explanation video created by us: http://www.naijagosocial.com/. The video uses a minute to explain how we are different.
What makes Explainer videos in Nigeria work?
- Be creative: Add that extra touch of humor to engage your viewers.
- Include your product or service in the visuals. People would like to see and know more about what you do.
- Keep it short. A minute is enough to convey your entire idea.
- Aim to engage your viewer through a concept based video. Make use of an impressive story line, if possible.
- Use animations, interesting voice-overs and bold graphics to create visual interest. Minimize the use of text.
An explainer video is the new BIG thing in social media marketing. A careful video advertising strategy is important for any business. It makes sure that you leave a lingering impact on your potential customers. For interesting and cos
t effective solutions, contact NaijaGoSocial.
We offer exclusive video marketing strategies for your business. Our services include consultations to assess the core marketing demands of your business, conceptualization of the brand, visualization of the story, sound design and the final delivery of the video. Our team also develops search engine optimization (SEO) tactics to boost your video’s web presence and visibility.
Get in touch with us at NaijaGoSocial to know more!