By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video is the future of content marketing. That is, if it's not the here and now.
Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why. When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook.
Video marketing is the process of creating and distributing videos online for marketing purposes. After creating videos related to your product or service, you can then host those videos on your own website as well as distribute them to various online video sharing sites such as Youtube, Vimeo or even Instagram!
A video is naturally engaging and, in an age of information overload, it's vital for businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester's researchers.At Naija Go Social, we can create engaging videos for your business and make sure your audience sees it!